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Aaron Goldman

Member since November 2002 Contact Aaron

Aaron Goldman is Chief Marketing Officer at 4C, a data science company that's powering the future of advertising. Well-known in the industry for his freestyle flow and propensity to talk about himself in 3rd person, Goldman has been running the digital marketing rap game for more than 15 years. Goldman was CMO at Kenshoo, a leading enterprise marketing software company, for nearly 5 years prior to joining 4C. He is also the author of Everything I Know about Marketing I Learned from Google (McGraw-Hill 2010), Previously, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. Before that, he was VP, Marketing and Strategic Partnerships at Resolution Media, a search marketing agency that makes it rain under the Omnicom umbrella. And in the early days, Goldman managed U.S. Midwest sales for MaxOnline, an ad network that was folded into IAC. He sold a lot of pop-ups. When he’s not busy Googling himself, Goldman is running around Chicago with his wife, Lisa, daughter, Eliara, and twins, Ethan and Mila.

Meet Aaron at MediaPost Events

  • Aaron is attending Search Insider Summit, December 02, 2009
    The Chateaux at Silver Lake, Park City, UT

Articles by Aaron All articles by Aaron

  • 10 Social Media Lessons From The Grateful Dead in Social Media Insider on 07/08/2015

    This past weekend marked the final three shows the four remaining members of the original Grateful Dead will (supposedly) ever play together. I was fortunate to go to the last hurrah on Sunday night - and, among other visions, found inspiration for this column. For all intents and purposes, the Dead helped create the first social network. By building a community and connecting it through technology, the band helped people around the world share their passion for the music and communicate with each other to trade tapes, tickets, etc. So here are 10 things we can learn from the Dead and apply to our social media practice.

  • Five Lessons From 272 Columns in Search Insider on 06/03/2015

    "Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning." I have no idea what this means, but Winston Churchill said it, so it must be sage - and seems a fitting way to begin the end of my run as a Search Insider.

  • 12 Rounds Of Search Marketing Insights From Mayweather And Pacquiao in Search Insider on 05/05/2015

    This past weekend brought the highly anticipated welterweight unification boxing match between Floyd Mayweather and Manny Pacquiao. While the fight went 12 full rounds, many fans felt they did not get their money's worth. Sometimes marketers can feel that way about search. (How's that for a segue?) Here are 12 boxing-inspired insights to ensure your search marketing lives up to the hype:

  • SEM In The 'Mad Men' Era in Search Insider on 04/07/2015

    With the final season of "Mad Men" debuting this week, let's ponder what life for search marketers might look like in a world where Don Draper called (and drank) the shots.

  • What 'Mobile First' Means For Search Marketers  in Search Insider on 03/10/2015

    I'm not sure exactly when it happened (my guess is 2011, when smartphone shipments surpassed PCs) but the "Year of Mobile" has officially come and gone. We're also past the year of "Mobile Too," in which principles like responsive design dictated our approach to creating experiences that worked for consumers on desktops and mobile devices alike. We're now in an era of "Mobile-First" thinking, when all marketers must adopt this mantra or (their brands will) perish. So what does "Mobile First" mean for search marketers? Here are 10 key areas to focus on:

  • When It Comes To Search, Is Purple The New Black? in Search Insider on 02/11/2015

    There's been a bit of brouhaha lately about how Yahoo is stealing search share from Google, and the numbers back it up. To be sure, we're only talking about a couple of percentage points -- but they do equate to billions of ad dollars. Indeed, Yahoo is making noise on a number of fronts as the company strives for reinvention and relevance in search and beyond.

  • The Five Biggest Buzzwords Of 2015 in Search Insider on 01/13/2015

    For those of you who didn't know, in addition to being a rambunctious rapper, I'm a catchphrase connoisseur, an argot aficionado, a jargon junkie, and a buzzword binger. In keeping my fingers on the pulse of the industry, I've dotted my "i"s -- from "integration" to "iPhones" -- and crossed my "t"s -- from "targeting" to "transparency." Between my awesome alliteration and hyperactive hyperlinking, methinks I've established myself as a reliable resource on the business of buzzwords.

  • Five SEM Lessons From The Top 10 Searches Of 2014 in Search Insider on 12/17/2014

    Google just released its "Year In Search" review that looks at the most popular keyword queries for 2014. As always, the top charts provide good insight into what captured our hearts and minds this past year. Beyond just commentary on the state of our society, these trends can be instructive to search marketers the world over.

  • Five Ways Amazon Echo Will Change The Face (Er, Voice) Of Marketing in Search Insider on 11/19/2014

    A few weeks ago, Amazon announced its latest product, Echo, a smart-speaker that's controlled through voice recognition. Simply say the wake word (not to be confused with safe word) and the device takes your commands -- anything from weather queries to alarm reminders to grocery list additions. This video highlights the range of potential use cases. While the device is available by invitation only and has not yet begun to ship, it's getting good reviews, with some even hailing it as "the computer of the future." So what are the implications for marketers?

  • The 10 Effective Habits Of Proactive Marketers in Search Insider on 10/22/2014

    To execute effective multichannel, multi-screen, multipurpose marketing, you must transform your organization into a proactive machine. Proactive marketing is all about looking ahead and seizing future opportunity in real time. It's the antithesis of reactive marketing, which is the practice of looking back to see what worked and then creating plans based on historical data. Proactive marketing is something search marketers are well-positioned to embrace. After all, there's no more proactive consumer than the one typing a keyword into a search engine.

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