Monday, January 16, 2017
  • 22% Of Retailers Have No Triggered Email Strategy

    Search intent signals and data can help to improve triggers that deliver personalized email campaigns, with 45% of retailers saying they plan to roll out a strategy to better engage consumers based on specific behaviors and activities this year. ...Read the whole story

  • Google: Advertisers Benefit From Quarterly Failure Reports

    Google evangelist Avinash Kaushik has been talking for years about the benefits of failure. The quicker marketers fail, the better. Now the company has published a white paper to provide a road map on how it should work. ...Read the whole story

  • Dentsu Aegis Acquires Swiss Digital Transformation Firm Blue-Infinity

    The agency will become part of Dentsu Aegis Network's digital marketing network Isobar and rebranded as blue-infinity - Linked By Isobar. Blue-infinity has 2015 revenues of approximately $58 million, per Dentsu. ...Read the whole story

  • Google Ends Drone Program

    One of Google's drone-based programs is officially no longer, but the company's pursuit of delivering Internet via unmanned aerial system is far from over. Alphabet's X company recently ended its Titan project, which was working on a solar-powered drone that could deliver internet access to remote areas of the world. X, commonly referred to as the "Moonshot Factory,'" confirmed that the Titan team had actually been dissolved shortly after the team joined X last year, 9to5Google reports. ...Read the whole story

    Around The Net

    • Google Tech Tackles Data OverloadPC Magazine

      Promising to decrease data loads, Google Research has developed a technique for keeping image size to an absolute minimum without sacrificing quality. “So good is this new technique that it promises to reduce the size of an image on disk by as much as 75 percent,” PC Mag writes. “With unlimited data plans becoming increasingly expensive, or subscribers being forced to ditch their unlimited data due to overuse, anything that can reduce the amount of data we download is welcome.” ...Read the whole story

    • Internet Giants Face A Fake News Grilling At ParliamentThe Telegraph

      An inquiry into "fake news" is set to be launched by an influential cross-party committee of MPs within months amid fears that the phenomenon is undermining democracy. Executives at Facebook, Google and Twitter are expected to be called into Parliament and grilled on whether they are doing enough to stop the trend. ...Read the whole story

    Facebook Going After 'Fake News,' Abroad

    Expanding its domestic efforts, Facebook is taking on "fake news" around the world. ...More