Friday, May 27, 2016

Around The Net

  • Know The Customers To Find Their Paths To Purchase Moz

    Rand Fishkin discusses how to research and understand the customer journey that leads to making a purchase. He makes recommendations for workflows and tools to help marketers get started and find their own path. Fishkin says it's critical for marketers to understand a few things like our content and conversion strategy. ...Read the whole story

  • Marin Software, Boost Media Partner To Migrate Ads To Google's New AdWords Format MarketWired

    Marin Software has inked an exclusive partnership with Boost Media to offer advertisers a way to migrate ads to Google's Expanded Text Ads format. In an early test, Marin reported the new ad format increased click-through rates by more than 50%. ...Read the whole story

  • Six Big Google Ad Changes And Why They're Important Hanapin Marketing

    Matt Umbro analyzes six key takeaways for advertisers from Google's announcements earlier this week including expanded text ads, bid adjustments, new audience formats for the search network, an improved display network, local search ads, and the new AdWords interface. ...Read the whole story

  • Meet Terrapattern, A Mapping Search Tool For Satellite Images The New Yorker

    With all the buzz around Google's mapping platform serving ads and connecting with beacons, it makes perfect sense that a new mapping platform would surface. This one called Terrapattern. The New Yorker reports that it's the first open-access search tool for satellite imagery. Intended as a prototype, Terrapattern was designed by a small team of students led by Golan Levin, an associate professor of art at Carnegie Mellon University. Choose something that catches your eye -- a dish farm, a gravel pit, a traffic circle -- and Terrapattern will find other things that look like them, pinpoint them on a map, and serve ... ...Read the whole story

  • Think Tank Calls On A Google Tax To Fund Journalism Press Gazette
Ad Spend Shifts To Desktop And Mobile Video

Two-thirds of US agency and marketing professionals said they expect to increase their desktop video ad spending, as well as mobile video ad spending, within the next 12 months. ...More