Friday, February 27, 2015
  • PureClick Touts MRC Paid-Click Accreditation, Technology Identifies Bad Publishers

    PureClick has received click measurement accreditation from the Media Rating Council for its click forensic metrics related to its PureCaptcha and PureBounce products. The accreditation verifies that the clicks do not come from bots. The idea is to add a level of transparency that doesn't exist in paid-search advertising. The platform identifies high-bot traffic publishers by providing a technology that only humans can navigate through. ...Read the whole story

  • FTC Says Company Deceived Consumers With Ads Touting Good Reviews

    AmeriFreight, a company that transports cars, allegedly boasted in its ads that it had "more highly ranked ratings and reviews than any other company in the automotive transportation business." But the company allegedly failed to disclose that the customers who wrote those ads received discounts for doing so, according to the Federal Trade Commission. ...Read the whole story

  • Google Pays $25 Million For .App Web Domain

    Google paid $25 million for the rights to use the .app top-level Web domain name, one of many the company aspired to gain, but it was not the only bidder. Amazon also applied for the name, but settled for ".buy," paying nearly $5 million, and about $2.2 million for ".spot" last fall. Amazon and Google also are fighting over the domain name "mail." ...Read the whole story

  • Digital Engagement Index

    Prada's Fall/Winter 2015 Women's Show proved a big hit on Instagram, producing a 1519% increase in digital engagement. Meanwhile, Victoria's Secret remained on top after the first-ever Swim Special aired on CBS last night. ...Read the whole story

  • Twitter Adds More Safety Features To Fight Abusive Content

    Determined to "suck" less at protecting users from trolls, Twitter is rolling out another round of safety features. Starting Friday, the social network is streamlining the process of reporting various content issues, including impersonation, self-harm and the sharing of private and confidential information. ...Read the whole story

  • Inability To Skip Commercials Frustrates VOD Owners

    Although video on demand is a big benefit to many TV viewers, one element of VOD activity remains a frustration: Not being able to skip through commercials. When fast-forward is available -- through DVR or other time-shifting technologies -- research indicates that 49% of those VOD viewers fast-forward through every commercial. ...Read the whole story

  • Tweets Up Movies' Opening Revs

    Word-of-mouth marketing has been a big help to movies for decades. Now, with social media, many are looking to affix specific value to that personal touch. A new study says just one tweet has the value of adding $560 to the opening weekend box office revenues. ...Read the whole story

Around The Net

Google+ Some: A Divide + Conquer Strategy

Google+ isn't a social network, it's actually a social layer. And it may soon become several different layers as the company is thinking about dividing it up into a number of more or less standalone platforms, ...More

  • Content-Marketing Savvy On View In 'Bitter Southerner'

    Chuck Reece, co-founder of "The Bitter Southerner," site, possesses that rare combination of editorial integrity and content marketing savvy. Reece and his three partners (creative director Dave Whitling, social media guru Kyle Tibbs Jones, and insights ...More

  • IoT, Mobile & Connected Shoppers: Views from MIT

    One of major obstacles to mobile commerce is less the technology and more the knowledge about the technology. This point was driven home at an IoT (Internet of Things) conference I attended yesterday. During a discussion ...More