Friday, October 24, 2014
  • Titan, Chicago Transit Testing Gimbal Beacons

    Transit advertising company Titan and the Chicago Transit Authority are testing Gimbal beacon technology at a number of locations throughout the CTA's system, focusing on rail stations where Titan currently manages the CTA's out-of-home media assets. The expanded pilot test reflects increased interest among advertisers in reaching consumers on the go via their mobile devices. ...Read the whole story

  • Zignal Labs Closes $10.7 Million Series B Funding To Further Work In Analytics

    Zignal Labs executives have convinced a handful of investors to infuse $10.7 million in their analytics company, which they say makes it easy to convert raw data into actionable metrics. The Series B funding round was led by existing investors Andy Ballard, managing partner of Figtree Partners; Mitchell Cohen, manager of Ross Investment Associates; and Jim Hornthal, co-founder and chairman of Zignal Labs. ...Read the whole story

  • Pirate Site Hit Hard By Google Search Ranking Penalties, Per Reports

    Popular pirate sites are noticing a dramatic drop in search traffic as a results of anti-piracy measures Google recently updated. The search algorithm, which was in the works for years, aims to rid the Web of pirated content. ...Read the whole story

  • Digital Engagement Index

    The digital engagement of top brands on major social media platforms dipped slightly on Thursday, but was essentially flat with earlier this week. CBS' "Thursday Night Football" propelled the NFL brand back into the top 10 ranking, and Beats by Dr. Dre held onto its No. 1 ranking for the fourth day in a row. ...Read the whole story

  • Microsoft Beats Projections In Fiscal Q1 Earnings, Boosted By Gaming, Devices, Consumer Revenue

    Despite an unclear mobile strategy and a shifting software industry, Microsoft still managed to post better-than-expected earnings on Thursday. For the quarter ended September 30, 2014, the software giant reported revenue of $23.20 billion -- which was up 25% year-over-year -- while diluted earnings per share were $0.54 per share. Devices and consumer revenue grew 47% during the period, while commercial revenue grew 10%. ...Read the whole story

  • TubeMogul Integrates comScore vCE Into Programmatic Video Platform

    Programmatic video ad platform TubeMogul this week announced it has integrated comScore's vCE metrics (validated Campaign Essentials) into its ad platform to bring "TV-comparable metrics" to digital advertisers. ...Read the whole story

  • Sen. Rockefeller Questions Whisper's Privacy Practices

    The anonymous social networking app Whisper, which touts itself as the "safest place on the Internet," is facing questions from Capitol Hill about the company's privacy practices. ...Read the whole story

  • Media Researchers Tackle The B Word, Publish Primer For Thinking About 'Big' Data

    The Council for Research Excellence this morning is releasing a comprehensive primer for the advertising and media research community to begin organizing how it approaches so-called "Big Data" -- the ever-expanding torrent of data being generated from real-time experiences and consumer interactions. The primer, which will be discussed during a summit of advertising and media research leaders in New York this morning, is the first effort to develop an industry consensus on best practices for applying Big Data in conventional approaches to media research. ...Read the whole story

In-Store Mobile Shoppers: 30% Compare Prices, 27% Look for Sales, Coupons

Holiday shoppers will be looking for deals. As the pre-holiday shopping surveys roll in, issues around product pricing and deals continue to lead the list of consumer desires. Before even going to the store, one in ...More