Wednesday, May 27, 2015
  • Google Introduces Underlying Communications System For IP-Connected Devices On Internet Of Things

    In a historic move that will tie together billions of devices, Google announced Project Brillo, the underlying system for the Internet of Things (IoT), at the company's I/O 2015 developers' conference Thursday. Working with the Nest team, Google engineers have developed an end-to-end communications layer built from the Android operating system to connect a variety of devices such as door locks and security cameras. ...Read the whole story

  • Google Delivers On Need To Track Mobile Metrics, Performance

    A growing need to track performance in mobile applications prompted Google to build out a tool that tracks metrics, and sign on partners to support the move. The company announced Google Analytics for Apps Thursday at its annual I/O conference. The tool provides greater transparency into the effectiveness of ads across networks such as the performance of mobile app install campaigns and understanding the lifetime value of users on Android and iOS devices. ...Read the whole story

  • Telmar Continues Research Run, Taps Fountas For Americas

    Long-time media researcher Anna Fountas has joined media planning software giant Telmar as president of The Americas. Fountas, who most recently was vice president research at the Digital Place-Based Advertising Association, previously held senior positions at a Who's Who of Madison Avenue research suppliers, including Kantar's TNS Media Intelligence, Scarborough Research, Simmons and Arbitron and was also president ot the Traffic Audit Bureau. ...Read the whole story

  • Marin Optimization Tool Answers 'How Much Do I Bid?' Per Search Campaigns

    Optimizing budgets remains a thorn in the side of marketers. Some struggle with understanding the best path to the highest return on investment, although an increasing number agree they will spend more on search advertising this year. An Edelman poll estimates marketers will spend 12.2% more, reaching $25.7 billion by the end of 2015. ...Read the whole story

  • Data-Driven Spending Grows Despite Tempered Expectations

    Marketers continue to invest more and more in Big Data. Over one-third of marketers (37.5%) increased their expenditures on data-driven campaigns during the first quarter of 2015 compared to the final quarter of 2014, according to a new Winterberry Group study. Nearly half (47.7%) of marketers said their data-driven marketing spend remained level during those two quarters. ...Read the whole story

  • Bing Images Adds 'How Old' Feature

    Microsoft has added a facial recognition feature to its Bing search image engine. The technology attempts to determine the gender and the age of a person who appears in a photo within its image search results. Microsoft built the feature to showcase how developers can easily and quickly build intelligent applications through Azure services using face-detection APIs. ...Read the whole story

Around The Net

Can Google Close The Trust Gap With Amazon?

With rumors of a Google Retail Marketplace heating up, there has been much speculation about Google's ability to accurately vet retailers' customer service and shipping practices. ...More