Thursday, August 25, 2016
  • Search Plays Major Role In Mobile App Installs For Google, Apple

    More than 65% of app downloads occur as a direct result of searches in the app stores, which suggests that search has become a more important factor for mobile apps. ...Read the whole story

  • Kantar Forecast: Online's Best Holiday In Five Years

    "Lower prices and job growth will stimulate more holiday shopping activity this year. On the other hand, falling prices will create a tough environment for top-line retail sales growth." ...Read the whole story

  • Educational Behavioral Shifts Valuable For Marketers

    Marketers might need to rethink ways to reach higher-educated consumers, as discretionary spending could take a back seat for many during the next few years as the job market continues to shift. The biggest conversations on Twitter, based on more than 12 million mentions from May 2015 through July 2016 around school wasn't about K-12, but rather Masters Programs. ...Read the whole story

  • Ad Demand Reaches Seasonal Low, But Posts Best July Ever: Digital Remains Ascendant

    Following historic seasonal patterns, the U.S. ad marketplace crashed to its lowest point so far this year in July, but nonetheless showed gains vs. the same month in previous years. Trading volume across all media fell to an index of 174 in July -- down 30 points from a 204 in June, according to the latest monthly installment of the U.S. Ad Market Tracker, a collaboration of MediaPost and Standard Media Index based on actual media buys processed by the majority of big agency holding companies and their clients. ...Read the whole story

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