• Google, Sony Release 'Spider-Man' In Shoppable Hangout

    Sony's "Spider-Man 2" cast and director Marc Webb will host their first film-themed Google+ Shoppable Hangout Monday, allowing fans to purchase tickets for the film through Fandango. It also gives Sony the option of running +Post ads across the Google Display Network. ...Read the whole story

  • Grams Resembles Google, But Searches For Illegal Items

    Now there's a search engine for guns, drugs, stolen credit cards and other illegal things in what some have dubbed the dark underground market. It will allow vendors to buy keywords, and their listings will go to the top of the search results when those keywords are searched on. ...Read the whole story

  • Amazon Fire TV Expands Voice Search

    Amazon announced Thursday it will expand voice search functions in its Fire TV media streaming box from its own content and music videos from Vevo to support Hulu Plus, Crackle and Showtime Anywhere. Expect the feature sometime this summer. ...Read the whole story

  • true[X] Media Appoints 3 Execs To Board

    true[X] media, formally known as Social Vibe, added three high-profile members to its board of directors. Taking a seat at the head table are Mich Mathews, former Microsoft CMO; James Murdoch, co-chief operating officer of 21st Century Fox; and Jonathan Miller, former AOL chairman and News Corp's digital division. ...Read the whole story

  • Yahoo Wants Cofounder Filo Back As Director

    Yahoo CEO Marissa Mayer plans to bring back one of the company's co-founders as a director to help guide the company's turnaround effort. The company nominated two new board members in addition to Filo: Charles Schwab, chairman and director of The Charles Schwab Corporation, and Lee Scott, former chief executive of Wal-Mart Stores. Shareholders will vote on them June 25. ...Read the whole story

Next-Generation Metrics: Assessing Brand Impact In A Cross-Screen World

Even by the constantly innovating standards of digital media, these are fast-paced times for metrics and measurement. As IAB and the industry reinvent the metrics by which PC-based digital is bought and sold, and standardize metrics for mobile, we also realize that we no longer live in a world where things can be parceled out and measured tidily, medium by medium. ...More

  • Google Updates Terms, Discloses Targeted Ads In Gmail

    Last September, U.S. District Court Judge Lucy Koh ruled that Google potentially violated the federal wiretap law by scanning Gmail messages in order to surround them with ads. Google argued that people consent to the scans by accepting the company's terms of service, but Koh said that the company's terms of service and privacy policies didn't make its practices clear. This week, Google tried again. The company's newest terms of service now state: "Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. ...More

  • Why A $3.4B Quarterly Profit Should Make Your Day

    It was reported this week that Google's revenue for the quarter rose 19%, to $15.42 billion. But because it was $100 million short of expectations -- about 1/1500th of the total -- (and cost per clicks were down 9% year-over-year), "the Street" was disappointed, and the stock dropped for about 30 seconds. ...More

  • Today, Spend Some Time In Quadrant Two

    Last week, I ranted, and it was therapeutic -- for me, at least. Some of you agreed that the social media landscape was littered with meaningless crap. Others urged me to "loosen up and take a chill pill," intimating that I had slipped across the threshold of "grumpy old man-itis." Guilty, I guess, but there was a point to my rant. We need to spend more time with important stuff, and less time with content that may be popular but trivial. ...More