Friday, July 25, 2014
  • Google's Moonshot Project To Map The Healthy Human Body

    Google has set out to index the world's information across the Web. Now the company will do the same for the human body as it attempt to build a baseline for perfect health. The Baseline Study will catalog and collect anonymous genetic and molecular information initially on 175 people to create what it believes will become the fullest picture of a healthy human being. ...Read the whole story

  • Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service

    Google has reportedly closed a deal to acquire Twitch for $1 billion to join YouTube as it builds out its video and live streaming business. The deal highlights the use of the Web for live streaming events, especially for sports and concerts, and moves Google one step closer to building a broadcast network of sites and cloud-based services supported by broadband speeds only Google Fiber offers. ...Read the whole story

  • WPP's Kantar Becomes 'Anchor Investor' In Research Startup ZappiStore

    ZappiStore has already worked with Kantar operating companies TNS and Millward Brown in making TNS's proprietary Conversion Model Express and Millward Brown's outdoor and print copy testing solutions available for sale on a self-serve basis in ZappiStore. ...Read the whole story

  • News Organizations Push To Access Records In Gmail Privacy Battle

    The New York Times Company, Atlantic Media, Forbes and a host of other news organizations are still fighting to unseal records in a lawsuit centering on whether Gmail ads infringe users' privacy, even though the underlying dispute has been resolved. ...Read the whole story

  • MRM//McCann Lands AOR Assignment From Cisco Systems

    The assignment is being led globally from MRM//McCann's Salt Lake City office, the network's global B2B "center of excellence." The Agency's San Francisco, London, Singapore, Beijing and Buenos Aires offices will also help service the account. ...Read the whole story

  • Only Half of CMOs Feel Fairly Compensated

    Only 48% of chief marketing officers feel fairly compensated, according to the CMO Council's first comprehensive compensation report. Not surprisingly, CMOs who make more money are more likely to feel fairly compensated. ...Read the whole story

  • Madison Avenue Puts Brakes On Ad Spending, Contracts1% In Q2

    Data from what is the best composite view yet of Madison Avenue's media-buying behavior reveals that a slowdown in demand during the second quarter may be stalling the expansion of the U.S. advertising economy. The data, released this week by Standard Media Index, is based on actual media buys made by five of the six agency holding companies, and is estimated to represent about 75% of Madison Avenue's buying power. Total spending declined 1% during the second quarter, after surging 12% in the first quarter, thanks in part to a boost in spending related to the Sochi Winter Olympic Games. ... ...Read the whole story

  • Facebook Begins Reducing Number Of Ads: Boosts Price, Performance

    LOS ANGELES -- In a move reminiscent of AOL's "Project Devil" initiative a couple of years ago, Facebook is embarking on a push to reduce the overall ad clutter and boost the performance -- and price -- of its advertising. The initiative, which was disclosed by Drew Huening, associate director-social channel at Publicis' VivaKi during the closing panel at OMMA RTB here, involves reducing the number of ad units available from six "smallish" ads to two "larger" ads on a user's page. ...Read the whole story

This Twitch Thing Is Going to Be Big -- In Fact, It Already Is

One thing that's both fascinating and confusing about the Internets is the ability of each of us to create an online world entirely built of our own interests and desires, to the exclusion of other worlds ...More