Friday, July 29, 2016
  • BIZ DEV: Freshii Names OneMethod Digital, Social Media Agency

    Freshii, a franchise of health-casual restaurants, named OneMethod as its first digital and social agency of record. Freshii tasked the agency to create content for fans to discuss and share on Facebook, Twitter and Instagram. "As a global brand with a presence in nearly 20 countries, we were seeking a long-term partnership with strategic storytellers," said Matthew Corrin, founder and CEO of Freshii. "OneMethod is an agency we believe can best cut through the clutter to fight for stomach share in the digital space." ...Read the whole story

  • Tiffany Leads Luxury Into Snapchat Land

    The company will run the #LoveNotLike Snapchat lens live for 24 hours on July 28 in both the U.S. and Australia, and the following day in Italy. ...Read the whole story

Around The Net

  • Groupon Has Healthy Q2 Chicago Tribune

    In the second-quarter, Groupon beat analyst estimates on earnings per share and revenue, and even raised revenue guidance for the year, The Chicago Tribune reports. “Revenue for the quarter was $756 million, up more than 2 percent compared to the second quarter of 2015. Analysts had expected revenue to be $711 million,” it writes. “And Groupon lost 1 cent per share, beating an expected loss of 2 cents per share, on a loss of $51.7 million.” ...Read the whole story

Philosophy Muddles The Middle-Age Mindset

That's why I responded so positively to the premise of Philosophy's "Welcome to the Age of Cool," in which Ellen Pompeo smirks off all sorts of stereotypes about the acceleration of the aging process. ...More