Friday, August 29, 2014
  • Aflac Ties Effort To College Football

    Aflac is kicking off the college football season with a TV spot, an online sweepstakes and a partnership with 1991 Heisman Trophy winner Desmond Howard. In addition to the spot, Aflac also is partnering with Howard to launch an integrated marketing campaign. ...Read the whole story

  • Subway Spoofs Fitness Crazes

    In the television spot launching on Labor Day, a young man tells his meal partner (they're eating at Subway) that he's currently doing "Crop Fit," a hardcore fitness program "based on 19th Century farming practices." ...Read the whole story

  • 'Sesame Street' Launches Cookie Monster App

    "Sesame Street" turns 45 this season and to sustain its digital relevance, PBS Kids and Sesame Workshop are debuting their first app, Cookie Monster's Challenge, geared to 3- to-5-year-old kids. "Sesame Street" has long utilized TV to help children build educational skills. ...Read the whole story

  • Social Nets Don't Drive TV Engagement

    There has been a lot made of the connection -- or lack thereof -- between social media and TV viewership and ratings. Adding to the debate, new research from Hub Entertainment Research suggests that top social networks do little to drive show discovery and engagement. Some 58% of respondents reported finding out about a new show through some type of advertising. ...Read the whole story

  • Facebook Expands Event Ads To Mobile

    In the latest tweak to its ad system, Facebook is extending its ad format for promoting events to mobile screens, along with adding other enhancements. In the coming weeks, brands with a presence on Facebook will be able to create ads to highlight events and drive responses in both the mobile and desktop news feed. ...Read the whole story

  • Web Sites, Newspapers Blur Visual Cues Of Sponsored Blogs, Native Ads

    Many publishers are still experimenting with different combinations of labels, fonts, borders and shading to signify native ads mixed in with editorial headlines and stories. But it would be hard to argue the trend is toward providing a higher level of notice. ...Read the whole story

Around The Net

The Five Real Lessons The Ice Bucket Challenge Offers Digital Marketers

Sometimes digital marketers can concentrate on pointless questions and ignore the real lessons staring them in the face. Was the ice bucket challenge a fad? Of course it was. It was supposed to be. The real ...More