Friday, November 21, 2014
  • HP, 180LA 'Moves' With Meghan Trainor For Holiday Campaign

    Trainor is partnering with Epic Records, technology company HP and ad agency 180LA for the first-ever music video created by "social influencers." "Every day we hear how social influencers are forcing us to revisit the notion of what's possible," says Zac Ryder, Creative Director, 180LA. "We loved the idea of creating something with this audience. It truly makes the possibilities for 'firsts' become endless. ...Read the whole story

  • Twitter Users Share Private Tweets Via Direct Messages

    Continuing to position itself as a direct-messaging service on par with Facebook Messenger or WhatsApp, Twitter is now allowing users to privately share tweets using Direct Messages. Users on the receiving end will see the tweets in a push notification - then they will be displayed directly in conversations. ...Read the whole story

  • Digital Engagement Index

    Wal-Mart held onto the top spot for the third day in a row, as it continues to promote Black Friday specials ahead of the Thanksgiving holiday. The retail giant posted 11 new videos to its YouTube channel, all in Spanish. The NFL saw social engagement increase, partly due to online discussion of whether the scheduled game between the Buffalo Bills and New York Jets should go forward on Sunday following this week's snowstorm (today the NFL announced the game will take place in Detroit on Monday night). ...Read the whole story

  • BBH, PlayStation Dance With New Ad Campaign

    Sony is teaming with Bartle Bogle Hegarty (BBH) New York for "Greatness Awaits," a campaign to raise awareness of its online gaming culture and to celebrate its hardcore members. Working with the New York City Ballet, they have created a series of videos that feature some of the world's best dancers' interpretations of 6 different popular PlayStation genres, including soccer and football and war, space and cops-and-robbers. There's a related contest where entrants have a chance to win a free PS4. ...Read the whole story

  • Sprint CEO Stars In New Hispanic Campaign

    Sprint's new CEO, Marcelo Claure, is also its chief pitchman in a new national TV campaign targeting U.S. Hispanic audiences. The new Spanish-language ad takes advantage of Claure's own background as a native-born Bolivian immigrant to the U.S. in order to forge a connection with Hispanic consumers. ...Read the whole story

  • Deep Focus Named Digital/Social AOR For 3 Nestle Water Brands

    The agency, part of Engine Group, will also be the digital and social media strategy AOR for Nestle Waters Direct Home & Office Delivery businesses. According to Nestle, the brands that Deep Focus will handle (Poland Spring, Zephyrhills and Ice Mountain) are bottled spring water category leaders in their respective regions, while Poland Spring is the No. 1 spring water brand in the U.S. ...Read the whole story

Around The Net

  • IBM's New Email Tool Integrates Well With Social MediaReuters

    IBM Verse, the company's latest email service, optimizes a user's email inbox the way that a personal assistant might by using data intelligence to help organize messages, create task lists and draft responses based on previous interactions. The tool is also well integrated with social media and helps identify the relationships between sender and receiver based on their social relations. IBM Verse can even transform email content into social media posts. ...Read the whole story

  • Re/Code Lets Social Media Officially Usurp Comments SectionRe/code

    Re/Code has become the latest publisher to drop comments section as social media increasingly takes their place. “We thought about this decision long and hard, since we do value reader opinion,” Re/Code founders Walt Mossberg and Kara Swisher explain in a co-authored post. “But we concluded that, as social media has continued its robust growth, the bulk of discussion of our stories is increasingly taking place there, making on-site comments less and less used and less and less useful.”  ...Read the whole story

  • McDonald's Ask Start-Ups To Make Them DigitalMarketing Week
What's Up With WhatsApp? More Than You Think

WhatsApp, to most of us American social media guru wannabes, is pretty much that thing that Facebook bought last year for $19 billion, even though its founders detest advertising so much they wrote a manifesto about ...More