Wednesday, July 30, 2014
  • ABC, 4C Insights Expand Alliance To Enhance Social, Sponsorships

    ABC says it will use social data to customize and evaluate big marketing deals in an exclusive arrangement with social media company 4C Insights. ABC and 4C will develop syndicated tools to bridge viewers' social activity with TV advertising offerings. ...Read the whole story

  • Twitter Invests In Deep Learning, Acquires Madbits

    Following similar forays into artificial intelligence by Facebook and Google, Twitter just bought "deep learning" start-up Madbits. It boasts the ability to "understand" the content of an image, whether or not there are tags associated with that image. ...Read the whole story

  • Palantir Buys Poptip, Ups Brand Data Capacity

    In an effort to improve its social bona fides, data search firm Palantir has agreed to buy social listening shop Poptip. Within Palantir, the Poptip team is expected to continue building products for data analysis in the commercial sector. ...Read the whole story

  • Instagram Slowly Rolls Out Bolt App

    As part of Facebook's broader messaging strategy, its Instagram unit is slowly rolling out a Snapchat-like service named Bolt. Launched on Tuesday in New Zealand, Singapore and South Africa, Bolt is a one-to-one messaging app that lets users shoot and send photos and videos with a single tap. ...Read the whole story

  • Twitter Revs Explode To $312M

    Twitter on Tuesday reported second-quarter results that easily topped Wall Street expectations. The social-media service saw revenue surge 124% to $312 million. Advertising revenue grew 129% from a year ago to $277 million, with mobile ads accounting for 81% of the total. ...Read the whole story

  • Dunkin' In Multi-Element 'Shark Week' Partnership

    According to Hill Holliday VP director of experience design Jamie Scheu, this marks the first time that a paid advertiser has created an Xbox One interactive experience for live TV programming. ...Read the whole story

  • Privacy Coalition Urges FTC To Block Facebook's Behavioral-Advertising Plan

    The TransAtlantic Consumer Dialogue argues that Facebook's new initiative marks a departure from its prior statements eschewing broad online behavioral advertising. They want regulators to block Facebook from broadening its online ad program. ...Read the whole story

  • New App Needed To Send Facebook Mobile Messages

    Moving ahead with its siloed app strategy, Facebook is reminding users that they will soon need a separate app to message friends from their mobile devices. The move is part of Facebook's broader strategy to offer additional apps, rather than squeeze its full suite of services into a single mobile offering. ...Read the whole story

Twitter On Solid Ground To Continue Growth After World Cup

Twitter has finally done it -- a quarter it can be proud of rather than forced to grin and endure. There will be a question mark over whether it was simply propelled into advertising growth by ...More