Friday, May 27, 2016

Around The Net

  • Facebook Will Serve Ads To Non-Users Through Its Audience Network Advertising Age

    Facebook will expand its Audience Network, which serves ads on apps and websites beyond its own, to reach people who don't have Facebook accounts or aren't signed in, according to a report in Ad Age. "Previously, Facebook Audience Network could only serve ads to signed-in Facebook users. That played well enough to one of Facebook's strengths with marketers: It knows exactly who is seeing its ads, on its properties or elsewhere, and an awful lot about them.  But Facebook was still getting valuable information about non-users whenever they visited sites with Facebook technology -- think of the 'Like' button around ... ...Read the whole story

  • Snapchat Becomes A Top Five Unicorn The Times

    Snapchat has raised $1.8 billion in a funding round that is likely to make it the world's fifth most valuable so-called unicorn. The cash injection, which is more than double the $850 million it raised in previous funding rounds, was disclosed yesterday in a regulatory filing. About 110 million people use the app for disappearing photo and video messages every day, including 35 million in Europe. ...Read the whole story

  • Facebook To Track Web Users Without Accounts Telegraph

    Facebook will begin tracking people without Facebook accounts across the Web as the social media giant expands its advertising empire. The company's advertising network plans to install pieces of code known as "cookies" on Internet users' browsers, even if they do not have Facebook accounts, it has announced. ...Read the whole story

  • LinkedIn Advises Users To Pick Stronger Passwords After Hack Campaign

    LinkedIn has advised users to strengthen passwords following a major security breach in which over 100 million emails and passwords were stolen. Last week a hacker using the pseudonym Peace tried to sell 117 million LinkedIn accounts on the dark Web after a hack in 2012. ...Read the whole story

  • Snapchat Sees Up To $1B In Revenue In '17, A Giant Leap TechCrunch
Social Video Ad Spend Rises

Even though Facebook video ads play automatically, marketers still plan to increase their spend on the social media giant in this arena. Many also plan to invest more dollars in social video across other platforms as ...More

  • Vivobarefoot Looks For Social Traction

    Sixth-generation cobbler Galahad Clark sees the need to transform his Vivobarefoot, which has been a minimalist shoe brand since 2004, into "more and more of a media company than a traditional brand." ...More