Friday, February 12, 2016
  • Facebook's India Director Returns To California HQ

    Further complicating Facebook's global expansion plans, Kirthiga Reddy is stepping down as the social giant's managing director in India. The timing is terrible for Facebook, and follows a string of negative news from India. ...Read the whole story

  • Digital Engagement Index

    T-Mobile earned the No. 2 spot on the leaderboard recording over 3.5 million YouTube views. T-Mobile's "Drop The Balls" and "Restricted Bling" ads supported a 144% increase in engagement for the brand. ...Read the whole story

  • Instagram To Roll Out Video View Counts

    Instagram is replacing the "Like" button with view counts. The change is part of a larger effort to engage video creators and brands in particular. The first brands to test the longer ad format include T-Mobile and Warner Brothers, which is promoting its new comedy, "How To Be Single." ...Read the whole story

Around The Net

  • Instagram Will Start Showing Video View CountTechCrunch

    Capitalizing on a boom of video on the site, over the next few weeks, Instagram will start showing video view counts where the Like number used to be, though you can still click check that out too.  ...Read the whole story

  • Beacons Trigger Info To Passengers At Miami

    Miami International Airport (MIA) has introduced its mobile app, which has been developed by IT provider SITA and is intended for passengers and all airport users. Claimed to be the first airport app in the US to use the latest technologies, including Bluetooth beacons, it provides information to people, when and where they need it. The app, called 'Your Personal Travel Assistant', offers an easy-to-use interface and provides travellers personalised updates, directions and tips based on their requirements and location. "What this means is that anyone who uses Miami International Airport will find this app incredibly useful."  ...Read the whole story

  • Publishers Say It's Getting Easier To Generate Revenue From Facebook's Instant ArticlesWall Street Journal

    The Wall Street Journal reports that publishers say it's getting easier to make money from Facebook Instant Articles. Facebook made some adjustments to the program, reacting to publisher frustration over the platform’s advertising restrictions. Some publishers report that their Instant Articles are generating the same amount of ad revenue on a per-view basis as pageviews on their own mobile properties. "That’s an important milestone for the program, which allows publishers to host content directly on Facebook instead of posting links to draw users back to their own websites. Publishers are still testing and evaluating Instant Articles, and the ability to ... ...Read the whole story

  • Live Video Holds The Future For Twitter, Assures DorseyMarketing Week

    In an investors call, Twitter's chief executive Jack Dorsey said its live advertising capabilities were now crucial to its future growth and that it is focused on opening up Periscope to brands. His comments mark a step change for Twitter, which last year said that despite Periscope signing up over 10 million users it had no plans to monetise the service for advertisers anytime soon. "We really want to focus on live, because we think it's the fastest and easiest way to understand the power of Twitter and get into it," said Dorsey. ...Read the whole story

  • Time Inc Acquire Myspace ParentTechCrunch

    Time Inc has acquired Viant, owner of Myspace and a number of other Web properties. “Time plans to combine Viant’s business with its own, creating a big data, ad targeting powerhouse,” TechCrunch reports. “Specifically, Time says it will ‘merge its premium content, subscriber data, and advertising inventory with Viant’s first party data and programmatic capabilities.’” ...Read the whole story

  • Twitter Due For Radical RestructuringThe New York Times
Machines Of Loving Grace: Messaging, Personalization & AI

On Feb. 1, WhatsApp announced a major milestone: 1 billion active monthly users, sending a total of 42 billion messages per day. Facebook, which owns WhatsApp, also has 800 million active monthly users for its Messenger. ...More