Thursday, August 25, 2016
  • Educational Behavioral Shifts Valuable For Marketers

    Marketers might need to rethink ways to reach higher-educated consumers, as discretionary spending could take a back seat for many during the next few years as the job market continues to shift. The biggest conversations on Twitter, based on more than 12 million mentions from May 2015 through July 2016 around school wasn't about K-12, but rather Masters Programs. ...Read the whole story

  • WhatsApp To Share Your Data With Facebook Now

    WhatsApp announced some new updates to its privacy policy and terms and conditions today, which showed that the company will begin encouraging users to share their account information with Facebook. ...Read the whole story

  • Ad Demand Reaches Seasonal Low, But Posts Best July Ever: Digital Remains Ascendant

    Following historic seasonal patterns, the U.S. ad marketplace crashed to its lowest point so far this year in July, but nonetheless showed gains vs. the same month in previous years. Trading volume across all media fell to an index of 174 in July -- down 30 points from a 204 in June, according to the latest monthly installment of the U.S. Ad Market Tracker, a collaboration of MediaPost and Standard Media Index based on actual media buys processed by the majority of big agency holding companies and their clients. ...Read the whole story

  • Kids Obsessed With YouTube

    Up from seventh place on the list of kid's favorite brands last year, the video platform just beat out Oreo, M&M's, Doritos and Hershey's. ...Read the whole story

  • Traditional U.S. Ads Slow In 2Q, Online Ad Spend Rises

    While total traditional U.S. advertising has kept pace with rising digital media advertising for the last few quarters, it had a tougher period recently. Second-quarter 2016 advertising rose 2.5%, sinking from the 4.3% gains in each of the previous two quarters. ...Read the whole story

Around The Net

  • Facebook's New Plan To Expand Its Ad Network The Information

    According to a report in The Information, Facebook’s mobile ad network is looking to sell more ads on a broader number of Web sites, diversifying beyond the game and utility apps that dominate its client base. "Some of its new targets for mobile ad sales are large publishers such as USA Today and Hearst, which have started selling ads through Facebook Audience Network after plugging into the social network’s fast-loading article-hosting platform, Instant Articles." The report adds that Audience Network is testing header bidding. As described by The Information, header bidding changes allows ad exchanges to compete directly against each ... ...Read the whole story

Social Media's Role In Building Brands' Social Currency

We asked Vivaldi consultant Jenifer Ekstein to elaborate on a few of the findings in "The Power of Social Currency," a 90-brand study of more 18,000 U.S. consumers. ...More

  • Facebook Begins Cracking WhatsApp's Privacy Walls

    When Facebook gobbled up WhatsApp in 2014, everyone assumed that the social giant would wreck the app by betraying its strict privacy standards. It was thought only a matter of time before Facebook began mining WhatsApp ...More

  • What's Entertainment? THAT'S Entertainment!

    Who knew collecting Pokemon via a mobile app could transfix people into doing what marketers always want people to do - get up, out, and engage with a brand while having fun? But entertainment marketers should ...More

  • Hey, World, Slow The #%*& Down!