Monday, June 29, 2015
  • Facebook Changes Video Views In News Feeds

    Determined to get deeper into users' minds, Facebook is becoming more sensitive to their every move. Now, in addition to "likes" and the time users spend watching videos, Facebook will consider their choice to turn on a video's sound -- and watch it in full-screen mode -- when calculating content preferences. ...Read the whole story

  • Loews' Campaign Features Social Media Photos

    "What better way is there to tell the story of our hotels than real images captured by our guests," Loews Hotels & Resorts CMO Bruce Himelstein tells "Marketing Daily.""The images they take during their stay convey their actual thoughts, feelings and experiences, allowing us to show future guests what it's really like to stay at Loews Hotels & Resorts." ...Read the whole story

  • Digital Engagement Index

    Esurance tracked a 51% increase in digital engagement thanks to their Equal Dreams campaign, supporting marriage equality. The brand promoted the campaign across Facebook, Twitter, Instagram and YouTube. ...Read the whole story

  • Social Listening Hampered By Sentiment Models

    Despite deep assurances from vendors, sentiment analysis remains a highly imperfect practice. That's according to new research from Forrester, which explores the popular use of natural language processing, text analysis and computational linguistics to interpret the opinion and tone of consumer comments, posts and other social media activity. ...Read the whole story

Around The Net

  • Vine Creator Debuts Creativity AppThe Verge

    In private beta, Vine founder Dom Hofmann is testing his latest creation: Byte. “Byte is a creative tool and a social network,” The Verge explains. “Mostly, though, it’s a playground: if Vine encourages creativity by giving you constraints, Byte aims to destroy the notion of constraints and see what emerges from the chaos.”  ...Read the whole story

  • Twitch Boasts Big E3 Viewership Numbers The Washington Post

    Twitch says that more than 21 million viewers caught coverage of the Electronic Entertainment Expo, i.e., E3, this month. “That's compared to about 12 million viewers in 2014 and 9.5 million the year before,” The Washington Post reports. “The success of Twitch, which Amazon bought for roughly $1 million last year, has shown how quickly the social video space has taken off in the world of video games.”  ...Read the whole story

  • Facebook Poaches Yahoo's Security Chief, The Man Behind Yahoo Mail EncryptionThe Washington Post

    Facebook has hired Alex Stamos, Yahoo's chief information security officer, as the social network's new chief security officer. Stamos was running Yahoo Mail's new end-to-end encryption service, which makes consumer emails more secure by encrypting messages in transit. "The Internet has been an incredible force for connecting the world and giving individuals access to personal, educational and economic opportunities that are unprecedented in human history," Stamos blogged. "These benefits are not without risk, and it is the responsibility of our industry to build the safest, most trustworthy products possible." ...Read the whole story

  • Wearables And Social Are Focus For Jaguar's First Year At WimbledonThe Drum

    Jaguar has marked its first year as the official car sponsor of Wimbledon with a social media campaign that uses wearable technology and court sensors to measure the mood and emotion of the crowd. Throughout the tournament Jaguar is selecting spectators to wear biometric wristbands that will capture heart rate, movement and location around the grounds. Atmospheric, in-ground sensors will monitor the energy around the courts by collating data on crowd movement, audio levels and infrared. ...Read the whole story

  • Meerkat Launches Embeddable PlayerTechCrunch
  • Kim Kardashian Insists Her Instagram Has No-Promo PolicyAdweek
  • Social Media Sort-Of Uproar Over Hasbro's Gender Choice For Dinosaurs AV Club
60% Of Apparel Retailers On Five Social Channels; 86% On Four

91% of retailers now have a presence on two or more social channels. Apparel brands were the most socially connected with 86% present on four channels or more, and 60% present on all five tracked channels. ...More