Friday, March 6, 2015
  • Olapic's Predictive Tech Finds Social Media Photos, Videos For Facebook Ads

    West Elm's latest campaign digs into social media roots with a predictive spin. The Williams-Sonoma company has been working with Olapic, which launched an advertising technology that pulls images from Instagram, Twitter, Vine or YouTube to create Facebook sponsored ads. The tool relies on a predictive algorithm in technology that crawls social media sites for pictures that the technology predicts will perform best when run on Facebook. ...Read the whole story

  • Twitter New Partner Audiences Help Brands Expand Reach

    Because consumers' Twitter activity doesn't tell their whole story, the social network is giving brand partners better off-site insights with which to target users. Attracting more ad dollars with better targeting is critical for Twitter, particularly as the company's user growth continues to slow. ...Read the whole story

  • Facebook Warns Of Dips In 'Like' Count, Updates Metrics

    In the coming days and weeks, Facebook is telling brands and other Page owners to expect a noticeable dip in "like" counts. The likely decline in social currency will result from more vigorous efforts to remove inactive accounts, the social giant said. Facebook can reshape marketers' fortunes with seemingly small changes to its platform. ...Read the whole story

  • Mountain Dew Takes Fans Snowboarding Via Virtual Reality

    Yes, snow actually can be fun (sometimes). Those needing a reminder can experience the rush of snowboarding down a pristine backcountry slope in Utah - without taking time off or springing for airfare - courtesy of Mountain Dew. ...Read the whole story

  • BuzzFeed Freezes Community Brand Publisher Accounts

    The free ride is over for brands on BuzzFeed. The publisher has frozen all Community Brand Publisher accounts. Brands were made aware of the change in an email sent out earlier this week. BuzzFeed's Community team says it will now pounce on posts that try to sell something, have an overt political or commercial agenda. ...Read the whole story

Around The Net

  • Tech Cos Join Chorus Calling For Gay Marriage RightsBloomberg

    From Google to Facebook, consumer tech giants feature prominently in a long list of U.S. companies urging the Supreme Court to strike down laws banning same-sex marriage. “In a friend-of-the-court brief … hundreds of banks and other corporations argue that states that still prohibit gay unions ‘hamper employer efforts to recruit and retain the most talented workforce possible in those states,’” Bloomberg reports. Other tech companies on the list include Amazon.com, Apple, eBay, Pandora and Twitter.  ...Read the whole story

  • Twitter's ISIS Problem Bigger Than Anyone ImaginedThe New York Times

    Albeit a small share of its 288 million active users around the world, Twitter has a big ISIS problem. In fact, a minimum of 46,000 Twitter accounts operate on behalf of the Islamic State, The New York Times reports, citing new research from the Brookings Institution and Google Ideas. “The release of the study came as Twitter … has moved more aggressively to suspend accounts linked to the Islamic State,” NYT notes.  ...Read the whole story

  • Zuckerberg Reveals His Top Tip On Senior RecruitmentThe Telegraph

    Mark Zuckerberg, the 30-year-old billionaire who runs Facebook, created a huge stir in Silicon Valley this week when he revealed his one rule when hiring staff. It's a simple one, he claimed: he will only hire someone to work directly for him if he would also be willing to work for that person. It is a hugely powerful idea, but one which he carefully caveated. The rule only applies to those staff who report directly to him, of whom, like all top CEOs, he has only a handful and who are all very senior. ...Read the whole story

  • AOP Research Backs Premium Native Which Resembles Host ContentThe Drum
Social Is Mobile, Mobile Is Social

Instagram is far and away the fastest-growing social media network. It is fueled by mobile adoption as well as a different sprit from the rest. And it raises the question of how mobility changes social media ...More

  • Social Media Posing As TV Journalism: Who's Your Editor?

    Once again we come to an example of how social media isn't about journalism, but about the average person/average celebrity's viewpoint -- sometimes snarky, sometimes lame. It isn't necessarily about facts -- though that may be ...More