Wednesday, November 26, 2014
  • Social Media Influencers Help Spread Hard Rock's New Dance Video

    Agency TVGla and Hard Rock are leveraging the popularity of these t-shirts as part of a global social media initiative. "This video celebrates the attitude of the Hard Rock Brand and introduces that sensibility to a new generation of consumers in an engaging way," said Dimitry Ioffe, CEO of TVGla. "This represents a new marketing approach for Hard Rock and we believe this strategy will ignite Hard Rock fans to share this film and experience the brand." ...Read the whole story

  • NEW! Best Buy Rewards Twitter Followers With Tech, Kitchen Gifts

    Campaigns like this one for Best Buy make me rethink my stance of silence on Twitter. The company launched a social media campaign back in October encouraging its Twitter followers to tweet gifts they'd like for Christmas using the hashtag #HintingSeason. Best Buy combed through the collected tweets and chose six people around the U.S. to surprise with their wished-for gifts and then some. The first two videos are live. Tasha from Atlanta wanted a Vitamix and a Cuisinart. She excitedly unwrapped a Cuisinart, KitchenAid mixer, a Ninja blender and lots of other kitchen appliances, which will come in handy ... ...Read the whole story

  • Tumblr Launches Mobile-Only Sponsored Apps

    Giving brand partners another reason to cheer, Tumblr this week debuted a mobile-only sponsored unit with targeting capabilities across user interest, gender and geography. The pilot program is launching with a number of gaming and app marketers, including League of War, Knights & Dragons, Big Fish and Betaworks. ...Read the whole story

  • Digital Engagement Index

    Apple tracked a 451% increase in digital engagement, driven by two new iPhone 6 commercials. Volkswagen landed on the top 10 for the first time, driven by promotion of the electric e-Golf, and the Golf family of cars. ...Read the whole story

  • Lenovo Pranks Happen In A Snap

    "We're always looking for new and different ways to get our brand out there," Bob Cordell, digital marketing manager for Lenovo, tells "Marketing Daily." "This is a way of fleshing out how we might put something out there. It's an ad, but it's not an 'ad.'" ...Read the whole story

  • McDonald's, KFC Lead Restaurant Chains In Social Media Performance

    The top three restaurant brands performed strongly on every metric studied during a 30-day period ending Sept. 30, including engagement with followers, total numbers of impressions and earned impressions, active audience and others. ...Read the whole story

  • Kia Motors Back For Year Two Of YouTube Music Awards

    Both the Kia site for the show and YouTube's Kia-branded site are this week getting populated with artist music videos. YouTube's site has video content from artists like Megan Nicole and K-pop mega stars GD X Taeyang. ...Read the whole story

  • Twitter Invites Advertisers To Create Offers

    Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotions, and share them with users directly in their timelines. With their credit cards, users can redeem the new "Twitter Offers" in stores without the need for a coupon or numerical code. ...Read the whole story

  • Accidental Business Tweet Embarrasses Twitter CFO
Twitter's Data Grab: Company Wants To Know What Other Apps Users Install

In the latest data grab by a Silicon Valley company, Twitter said today that it will start collecting information about which other apps are installed on its users' phones. The company says it is doing so ...More