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• MediaVest Database Charts Brand Experience, Social Media Impact by Steve McClellan

  Publicis Groupe's MediaVest has created a massive database designed to help clients better understand, communicate with and market to consumer communities. A key issue for marketers is how well communities can scale impressions by sharing information with other community members. The study found that blogger/social networks/message board communities was the top-ranked group for scale potential. ...Read the whole story

• research Study: Social Media Driving CSR by Sarah Mahoney

  With tax evasion and third-world factory collapses dominating headlines, a study on the role of corporate responsibility programs shows that consumers are more inclined than ever to expect their favorite brands to be on their best behavior. They are relying on social media to keep them informed. ...Read the whole story

• food Mondelez Goes Social, AR In Band-Tour Sponsorship by Karlene Lukovitz

  The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was selected through a contest that generated big buzz across 1D fan sites and social media communities. Hundreds of One Direction and Nabisco snack brands fans submitted videos and resumes to vie for the job. ...Read the whole story

• Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV by Joe Mandese

  Demand for network TV advertising, which had been lagging so far this year, surged in April thanks largely to March Madness. While much of the coveted NCAA basketball tournament coverage occurred in March, the big money and high rates of the Final Four and championship games occurred in April and were enough to boost ad spending dramatically for the broadcast and cable TV networks that covered it. ...Read the whole story

• Twitter Brings Lead Generation To Tweets by Laurie Sullivan

  Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and call-to-action ad in search engine query result pages. It serves up in one of Twitter's Cards, the expandable display unit that allows brands to attach photos or other media. ...Read the whole story

• food Balance Bar Unveils 1st National TV Ads In 10+ Years by Karlene Lukovitz

  NBTY CMO Katia Facchetti cites recent Nielsen and SymphonyIRI data that respectively confirm that the nutrition/energy bar category is growing at double-digit rates, and that more than a third of Americans often eat snacks instead of meals when on the go. ...Read the whole story

• hospitality Crowne Plaza Measures PGA Tour Sleep Habits by Tanya Irwin

  Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels & Resorts has partnered with the PGA Tour on the first-ever Sleep Advantage survey. Fans can check out the Sleep Advantage Welcome Wall at the Colonial tournament entrance in Fort Worth, Texas. ...Read the whole story

• How Social Is Transforming TV by Gavin O'Malley

  Viacom Media Networks unveiled its findings from "When Networks Network: TV Gets Social" -- some new multicountry research on the interplay between TV and social media. Most of all, viewers want TV shows and networks to fulfill their "functional motivations." They expect air dates and times, episode recaps and character bios. ...Read the whole story

• automotive Dodge Goes Social With 'Defiance' by Karl Greenberg

  Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for PC, PlayStation 3, and Xbox 360, is extending the Syfy and Trion Worlds bi-focal partnership with a new television commercial and social gaming sweepstakes. ...Read the whole story

• automotive Telematics Ecosystem Booming, But Caution Advised by Karl Greenberg

  Henry Bzeih, Kia Motors America's chief tech strategist, says that while the smartphone and app technology exists for marketers to make offers based on driver location, loyalty data and preferences, the big challenge is distraction. ...Read the whole story

• Future of Social, Digital Shops In Doubt by Steve McClellan

  Amidst all the discussion of fully integrated marketing strategies, some are predicting the demise of stand-alone specialist shops, such as social media and digital agencies. According to a new study from European business school Mediaschool Group, 80% of marketing students polled across Europe believe that stand-alone social media and digital marketing agencies will disappear within 10 years. ...Read the whole story

search How Sony Pins Pinterest by Laurie Sullivan

Courtney Eckerle tells us how Sony Electronics' social media team turned an outside social movement and a large internal campaign into a charitable campaign that built a presence in Pinterest. She takes us through the challenges of getting to a 350% increase in brand impressions during an average month; 12,500 repins to the Pin it to Give it board; 6,925 followers for the Pin it to Give it board; and more than 20 media placements. Read the article here. ...More

• The Whole Story - How Social Media Is Used by Mike Bloxham

  Now that the 50+market is truly engaged with Facebook and Pinterest, entire subset of the media and marketing business has effectively sprouted from Mark Zuckerberg's Harvard dorm room. ...More

• Comedy Central Looks Towards Social Media 2.0 by David Goetzl

  A second era of social marketing continues to emerge. If the first was about attracting followers and likers, Social Media 2.0 is increasingly about that tired, yet crucial concept of engagement. Sparking "communities" was a focus of Turner's upfront presentation last week and Comedy Central marketer Don Steele emphasized it out again Monday. ...More