Wednesday, August 20, 2014
  • Marriott Enlists Celebrities For Video Series

    Marriott International is extending its #LoveTravels campaign. The effort includes a video series featuring soccer star Tim Howard and cultural icon Angela Simmons sharing their individual experiences and personal passions surrounding travel. ...Read the whole story

  • Bimbo Bakeries Seek America's Best Sandwich

    The company decided to create a recipe contest as a way to tap into their consumers' creativity when it comes to sandwiches, as well as see how creative consumers can get when it comes to sandwiches that have great flavor and provide wholesome nutrition. ...Read the whole story

  • LinkedIn Settles Class-Action Stemming From Data Breach

    Social networking service LinkedIn has agreed to pay $1.25 million in order to settle a class-action lawsuit stemming from a 2012 data breach. The social networking company also promises that for the next five years, it will protect users' passwords by "salting" and "hashing" them. ...Read the whole story

  • Kyrie Irving Keeps Shooting Summer Baskets For Jeep

    The "Summer Celebration" campaign has a two-pronged timing tactic: it is during the critical part of the year when people charge the dealer courts to get a good deal on a car and the USA Basketball team is heading to play in the 2014 FIBA Basketball World Cup. ...Read the whole story

  • Lay's Uses Courier, Pedicabs In Urban Sampling Push

    As part of the integrated campaign supporting this year's "Do Yourself A Flavor" contest, Lay's is delivering free samples of the four consumer-generated finalist potato chip flavors to fans in eight cities. The sampling kicked off on Aug. 15 and 16 in New York City. Baskets bearing the Lay's finalist flavors, deli sandwiches, bottles of PepsiCo's Aquafina water and other picnic fixings were delivered to Manhattanites by Uber's courier service, UberRush. ...Read the whole story

  • Newcastle Asks Fans For Marketing Help

    Brand Director Quinn Kilbury tells "Marketing Daily": "[Earlier] ads won a lot of awards, but now we kind of have to go on the cheap. Everyone knows user-generated content is just a ploy to get fans to do our work for us, and we're just calling it like it is." ...Read the whole story

Around The Net

  • Twitter Officially Adds Suggested Content To

    Think Twitter feeds are clogged enough? Well, the company just changed the Timeline’s official parameters to include an even broader range of content. Now, in addition to “all Tweets from those you have chosen to follow on Twitter,” along with retweets and ads, “when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline,” the company explains. Quartz, for one, calls the move “a fundamental change in how Twitter works.”  ...Read the whole story

  • Twitter Vows To Respect Families Of DeceasedThe Wall Street Journal

    Going forward, Twitter will now remove images of deceased individuals at the request of family members. The move is the first following the company’s broader promise to change its policing policies in the wake of Robin Williams’ suicide and harassing messages directed toward his daughter. “Williams’ daughter said she [was] quitting the platform after being sent disturbing photo-shopped images of her father’s death,” The Wall Street Journal reports.  ...Read the whole story

  • Snapchat Readies "Discovery" Service For Brands, PublishersThe Wall Street Journal
  • Fox Sports Taps YouTube Space LA To Produce New Video SeriesVariety
Can Marketers Be Hot On Social But Not Mobile?

The mobile banner has long been a subject of scorn, annoying users by crowding the smartphone screen and frustrating advertisers with their creative limitations. It looks like marketers are indeed cooling on mobile banners, and mobile ...More