• Three Signs Digital Marketing Is Facing A Social Tsunami
    These days, the term "social network" almost feels campy. Consumers are using the social Web for everything from ordering pizza to deciding how to vote to finding a place to live. Pretty much every social activity that a human could want to engage in can now be done on a mobile device or through the browser. So here are three signs that getting good at social marketing and advertising will pay off in a much bigger way very soon.
  • Best Practices For Facebook's New Accelerated Delivery Technology
    Facebook recently introduced a new technology designed to help brands and agencies deliver Facebook advertising faster than ever. By selecting accelerated delivery during campaign setup, you can now tell Facebook to spend the budget and deliver the ads as quickly as possible, without losing control of the overall budget cap. When accelerated delivery is used, Facebook enters the full bid amount to help advertisers win more auctions earlier in their campaigns.
  • When it Comes To Social Media Affinities, Expect The Unexpected
    Social media has been called "a limitless focus group" for its ability to provide real-time and unbiased insights into people and their behavior at scale. Unlike the focus groups of yesteryear - conducted behind one-way mirrors and riddled by small samples, leading questions, and self-reporting - social media data tells it like it is, often with unexpected outcomes. This is what makes the space so fruitful (and fascinating!) for marketers.
  • Pediatricians Warn Against 'Sharenting'
    As a new father, I get the impulse to share everything your brilliant, adorable child does. I call it the "proud papa syndrome," and I am prey to it myself. But parents may want to consider throttling back on all this over-sharing -- and not just because the people on the receiving end probably find it deeply annoying. The real danger is that we're creating a digital profile for our kids before they can even say "stop tagging me in photos, dad!" That's the main message of a new study that addresses the phenomenon of "sharenting" on social media.
  • This Summer, Social Ads Are The Winning Ticket For Box Office Success
    Summer movie season is in full swing, but the paths viewers will ultimately follow to their seats look much different than they did just a few short years ago. The air-conditioned cinematic temples dotting commercial shopping centers and anchoring suburban big-box complexes haven't moved, but new research from both Google and Facebook suggests that the old ways advertisers reached moviegoers have been replaced.
  • 10 Social Media Lessons From The Grateful Dead
    This past weekend marked the final three shows the four remaining members of the original Grateful Dead will (supposedly) ever play together. I was fortunate to go to the last hurrah on Sunday night - and, among other visions, found inspiration for this column. For all intents and purposes, the Dead helped create the first social network. By building a community and connecting it through technology, the band helped people around the world share their passion for the music and communicate with each other to trade tapes, tickets, etc. So here are 10 things we can learn from the Dead ...
  • Three Facebook Ad Technologies Quietly Changing the Game
    I remember the first time I walked into Facebook's offices, years ago. I was met with a sign that said, "Done is better than perfect." The sign was there to remind employees that progress isn't about finding absolute clarity first, then taking the perfect steps forward. It's about moving in the right direction and finding footing faster than the competition. The thing that always impresses me about Facebook, however, is how well it both charges ahead and doubles back to improve things it's already done. One side effect of the forward progress and simultaneous, iterative improvement, however, is that keeping ...
  • What Pinterest Has That No Other Platform Offers: Future-Planning Consumers
    When I was starting my career in marketing. I cut my teeth on the agency side, not in the world of marketing technology I live in now. To start a project, the creative directors I worked with were fond of "mood-boarding," which meant assembling a set of images and pieces of text that felt appropriately thematic for the brand we were working on. Mood-boarding was about evoking a unique style. When you had little to work with, mood boards were the best way to start planning. Later, when Pinterest came along, I saw something I recognized. Pinterest was a space ...
  • Time To Get Moving: Future Of Social Content Anything But Static
    The social media landscape is shifting -- and, by shifting, I mean moving. Assuming you're one of the 2 billion-or-so people eMarketer is now estimating will visit Facebook, Twitter, Pinterest, Instagram or another social media site this year, you've likely seen something that didn't exist just a few years ago: videos, animated GIFs, cinemagraphs and even ads that "play" only while you're scrolling. Motion has arrived in the social feeds, almost universally.
  • Predictions: What Facebook's Foray into Publishing Means for Advertisers
    Last week, Facebook took a major leap into the world of publishing, partnering with BuzzFeed, The New York Times, National Geographic and six other publications. Facebook is transforming (at least in small part) from a social directory for in-depth articles into a destination for them. All the new "Instant Articles" these publishers post on Facebook will be hosted natively in the Facebook mobile app. This end-to-end control for Facebook promises a great experience for users. It seems users and publishers are poised to win big. But what does this mean for the advertising community?
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