• The Pink Fund Takes Social Into The Community
    Social media has become a key component of The Pink Fund's fundraising and awareness efforts in recent years, although mixing online content with real-world events is where the real magic happens.
  • MoFo Infographic Highlights Social Media Best Practices
    Morrison & Foerster has put together a "Social Media Safety Guide for Companies," a downloadable infographic that highlights best practices and the essential components of a risk-reduction strategy for social media.
  • Acknowledging Our Dopamine-Driven Addiction
    Halley Bock, author and reformed CEO, offer insights into dealing with our pervasive need to post to and check social media.
  • Athletes Strive To Be Social
    Social components have been hardwired into Strava's functionality since its founding in 2009.
  • Social Listening For Preemptive Action (And Profit)
    Social listening and social intelligence tools are useful across the entire lifecycle of a product, providing insights that should be shared with all company areas.
  • Social's Impact On Transmedia
    Transmedia marketing integrates storytelling and marketing content across multiple platforms, and social media has accelerated it at breakneck speed, says author Anne Zeiser in a Q&A.
  • Using Social Media For 'Sexy' Family-Planning Social Marketing
    DKT International uses the whole gamut of social media and traditional marketing levers to inform women and men about family planning and HIV/AIDS prevention through 22 programs in 19 countries.
  • Using Social Media To Improve Productivity
    The Hartford Tech @ Work survey of 1,000 people ages 18 to 70 finds 37% of both genders believe using social media actually improves productivity.
  • Social Media's Role In Building Brands' Social Currency
    We asked Vivaldi consultant Jenifer Ekstein to elaborate on a few of the findings in "The Power of Social Currency," a 90-brand study of more 18,000 U.S. consumers.
  • How Embracing Dissent Helped To #MakeSkateOlympic
    The Spanish skateboard company NOMAD embraced opposing points of view from the get-go in its recent global campaign to #MakeSkateOlympic.
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