Social Media Silly Season, When Nothing Really Makes Much Sense
Posted by Catharine P. Taylor on Feb 22, 4:04 PM
Here, during winter vacation, with hours to go before I head off with the kids for a few days, I find myself in the midst of what, I guess, is the obvious hangover to Social Media Week: Social Media Silly Season.
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Your Brand Is Batman
Posted by David Berkowitz on Feb 21, 1:06 PM
"People need dramatic examples to shake them out of apathy... As a man, I'm flesh and blood. I can be ignored. I can be destroyed. But as a symbol, I can be incorruptible. I can be everlasting." - Bruce Wayne, "Batman Begins" Bruce Wayne understands brands better than anyone. A brand is different from the sum of the people working for a company. A brand, as Wayne noted, can be everlasting.
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Thank You For Your Pinterest, But I Don't Know What To Post
Posted by Catharine P. Taylor on Feb 16, 10:40 AM
This is an open letter to my 72 followers on Pinterest, including my friend, Sue, who stood next to me in line on the high school cheerleading squad; my sorority Big Sister; Mobile Marketing Association CEO Greg Stuart, fellow Social Media Insider David Berkowitz, and that guy I worked with way, way long ago at Ogilvy & Mather. Here's what I want to tell you: I'm sorry that my pinning is so sporadic, and so, well, lame. Three weeks in, I have no earthly idea what I should do with this thing, so I'm throwing it out to all of ...
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52 Ways Social Media Week Is Every Week
Posted by David Berkowitz on Feb 14, 2:59 PM
A lot has changed since last year, when I wrote about why Social Media Week should be every week. That feels so quaint. By now, Social Media Week really is every week. In case you're not convinced, here are 52 reasons why:
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The Most Important Social Media Story of the Week Was Not the Facebook IPO
Posted by Catharine P. Taylor on Feb 8, 2:59 PM
If you look back on the past week, which was the more important social media story? 1) The filing of Facebook's IPO. 2) The social media firestorm resulting from the Susan G. Komen for the Cure foundation's decision to defund Planned Parenthood's breast-cancer screening initiatives. (You must know by now that this decision was later rescinded.) OK. You probably know where I'm going with this, but to me, the answer is no. 2.
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The Social Bowl That Wasn't
Posted by David Berkowitz on Feb 7, 2:32 PM
Super Bowl XLVI may be over, but as long as there are still drunk fans screaming at the bar Tonic in Manhattan's Murray Hill, the analysis will go on. It's not just the Patriots that should be hitting their heads over all the dropped balls. I'm wondering why so many marketers dropped the ball with social media this year.
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The Biggest Caveat in Facebook's S1 -- Or, Let's Go Bananas!
Posted by Catharine P. Taylor on Feb 2, 3:17 PM
It's been a while since I've spent so much quality time with an S1. But after cozying up to Facebook's yesterday at the Starbucks deep within the Stop ' n' Shop on the border of New Rochelle and Larchmont, I came to two conclusions: 1. Our family unit is critically low on bananas. (This was subsequently remedied.) 2. The biggest caveat in Facebook's S1 is that it needs to ripen its mobile revenue plans. (This is a little more complicated than going to the produce section of the supermarket.)
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Ten Social Super Bowl Marketing Strategies
Posted by David Berkowitz on Jan 31, 1:56 PM
On Sunday, I'll be hoping for more than just another Super Bowl where the New York Giants leave New Englanders weeping in their clam chowder. I'm hoping to see advertisers use social media in ways that make sense for them -- and their consumers.
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Facebook Oversharing Clogs The Feed
Posted by Catharine P. Taylor on Jan 26, 1:22 PM
It's the morning after the Social Media Insider Summit, and I find my head stuffed not only with memories of how beautiful The Ocean Reef Club in Key Largo is, but also with factoids and insights about social media.
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Instant RFP In Jeopardy
Posted by David Berkowitz on Jan 24, 11:53 AM
Florida is one of our more unpredictable states. The weather, the voting patterns, and the Florida Marlins can constantly surprise the locals, and there aren't many other places where you can reasonably ask, "Is the Buick driver in front of me taking a nap, or is there an alligator crossing the highway?" That helps to explain why MediaPost's Social Media Insider Summit in Florida this week sparked far more questions than answers.
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