• Fresh Google Ad Tech Brings New Dimension Of Relevance
    Almost 15 years ago, Google launched its AdWords business, revolutionizing the world of Web advertising and liberating users from the uninformed digital Stone Age. AdWords gave advertisers the power of context by offering them the opportunity to respond instantly to users' search intent. Last week, the search giant launched arguably the most powerful update to Google advertising since AdWords was introduced.
  • The 10 People You Meet At Trade Shows
    In my last column, "If Social Networks Were Real People," I introduced you to Facebook Felicia, Twitter Tommy, LinkedIn Larry, Pinterest Penny, Instagram Izzy, Snapchat Sam, and Google+ Gertrude. By creating personas for the top social networks, we unveiled key marketing opportunities with each platform. Today, let's continue the persona development theme and wrap it around the types of people you meet at industry conferences. Just making sure you'll be equipped to survive and thrive at your next show.
  • The Ad-Blocking War Will Leave Us Stronger
    Tech innovation is a blood sport, and the fight for digital ad quality and deliverability has taken center stage in the minds of many advertisers, publishers and ad-tech providers this week. With the arrival of support for ad-blocking software in the popular Safari mobile browser, the debate about the ethics of ad blocking has grown louder. Ad blockers are not new in advertising and the sky is not falling - though it seems things really could be changing. The real question in the back of everyone's minds is, "Whose proverbial stock is on the rise in the wake of iOS ...
  • If Social Networks Were Real People
    In marketing we often use personas to help frame our strategy and tactics. We create human profiles and ascribe real attributes, sometimes even real names, to them as a way to understand our target audiences and what make them tick. For many marketers, it can be a challenge keeping up with the various social networks, much less the people we're trying to reach through them. So I thought it might be fun to create personas for each of the major social media properties. Keep in mind these personas are meant to represent the companies themselves, not their founders, employees, or ...
  • Three Signs Digital Marketing Is Facing A Social Tsunami
    These days, the term "social network" almost feels campy. Consumers are using the social Web for everything from ordering pizza to deciding how to vote to finding a place to live. Pretty much every social activity that a human could want to engage in can now be done on a mobile device or through the browser. So here are three signs that getting good at social marketing and advertising will pay off in a much bigger way very soon.
  • Best Practices For Facebook's New Accelerated Delivery Technology
    Facebook recently introduced a new technology designed to help brands and agencies deliver Facebook advertising faster than ever. By selecting accelerated delivery during campaign setup, you can now tell Facebook to spend the budget and deliver the ads as quickly as possible, without losing control of the overall budget cap. When accelerated delivery is used, Facebook enters the full bid amount to help advertisers win more auctions earlier in their campaigns.
  • When it Comes To Social Media Affinities, Expect The Unexpected
    Social media has been called "a limitless focus group" for its ability to provide real-time and unbiased insights into people and their behavior at scale. Unlike the focus groups of yesteryear - conducted behind one-way mirrors and riddled by small samples, leading questions, and self-reporting - social media data tells it like it is, often with unexpected outcomes. This is what makes the space so fruitful (and fascinating!) for marketers.
  • Pediatricians Warn Against 'Sharenting'
    As a new father, I get the impulse to share everything your brilliant, adorable child does. I call it the "proud papa syndrome," and I am prey to it myself. But parents may want to consider throttling back on all this over-sharing -- and not just because the people on the receiving end probably find it deeply annoying. The real danger is that we're creating a digital profile for our kids before they can even say "stop tagging me in photos, dad!" That's the main message of a new study that addresses the phenomenon of "sharenting" on social media.
  • This Summer, Social Ads Are The Winning Ticket For Box Office Success
    Summer movie season is in full swing, but the paths viewers will ultimately follow to their seats look much different than they did just a few short years ago. The air-conditioned cinematic temples dotting commercial shopping centers and anchoring suburban big-box complexes haven't moved, but new research from both Google and Facebook suggests that the old ways advertisers reached moviegoers have been replaced.
  • 10 Social Media Lessons From The Grateful Dead
    This past weekend marked the final three shows the four remaining members of the original Grateful Dead will (supposedly) ever play together. I was fortunate to go to the last hurrah on Sunday night - and, among other visions, found inspiration for this column. For all intents and purposes, the Dead helped create the first social network. By building a community and connecting it through technology, the band helped people around the world share their passion for the music and communicate with each other to trade tapes, tickets, etc. So here are 10 things we can learn from the Dead ...
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