• Pediatricians Warn Against 'Sharenting'
    As a new father, I get the impulse to share everything your brilliant, adorable child does. I call it the "proud papa syndrome," and I am prey to it myself. But parents may want to consider throttling back on all this over-sharing -- and not just because the people on the receiving end probably find it deeply annoying. The real danger is that we're creating a digital profile for our kids before they can even say "stop tagging me in photos, dad!" That's the main message of a new study that addresses the phenomenon of "sharenting" on social media.
  • This Summer, Social Ads Are The Winning Ticket For Box Office Success
    Summer movie season is in full swing, but the paths viewers will ultimately follow to their seats look much different than they did just a few short years ago. The air-conditioned cinematic temples dotting commercial shopping centers and anchoring suburban big-box complexes haven't moved, but new research from both Google and Facebook suggests that the old ways advertisers reached moviegoers have been replaced.
  • 10 Social Media Lessons From The Grateful Dead
    This past weekend marked the final three shows the four remaining members of the original Grateful Dead will (supposedly) ever play together. I was fortunate to go to the last hurrah on Sunday night - and, among other visions, found inspiration for this column. For all intents and purposes, the Dead helped create the first social network. By building a community and connecting it through technology, the band helped people around the world share their passion for the music and communicate with each other to trade tapes, tickets, etc. So here are 10 things we can learn from the Dead ...
  • Three Facebook Ad Technologies Quietly Changing the Game
    I remember the first time I walked into Facebook's offices, years ago. I was met with a sign that said, "Done is better than perfect." The sign was there to remind employees that progress isn't about finding absolute clarity first, then taking the perfect steps forward. It's about moving in the right direction and finding footing faster than the competition. The thing that always impresses me about Facebook, however, is how well it both charges ahead and doubles back to improve things it's already done. One side effect of the forward progress and simultaneous, iterative improvement, however, is that keeping ...
  • What Pinterest Has That No Other Platform Offers: Future-Planning Consumers
    When I was starting my career in marketing. I cut my teeth on the agency side, not in the world of marketing technology I live in now. To start a project, the creative directors I worked with were fond of "mood-boarding," which meant assembling a set of images and pieces of text that felt appropriately thematic for the brand we were working on. Mood-boarding was about evoking a unique style. When you had little to work with, mood boards were the best way to start planning. Later, when Pinterest came along, I saw something I recognized. Pinterest was a space ...
  • Time To Get Moving: Future Of Social Content Anything But Static
    The social media landscape is shifting -- and, by shifting, I mean moving. Assuming you're one of the 2 billion-or-so people eMarketer is now estimating will visit Facebook, Twitter, Pinterest, Instagram or another social media site this year, you've likely seen something that didn't exist just a few years ago: videos, animated GIFs, cinemagraphs and even ads that "play" only while you're scrolling. Motion has arrived in the social feeds, almost universally.
  • Predictions: What Facebook's Foray into Publishing Means for Advertisers
    Last week, Facebook took a major leap into the world of publishing, partnering with BuzzFeed, The New York Times, National Geographic and six other publications. Facebook is transforming (at least in small part) from a social directory for in-depth articles into a destination for them. All the new "Instant Articles" these publishers post on Facebook will be hosted natively in the Facebook mobile app. This end-to-end control for Facebook promises a great experience for users. It seems users and publishers are poised to win big. But what does this mean for the advertising community?
  • Six Ways To Get Employees To Share Company Content
    There are many great ways to involve employees in your social media strategy. Of course one of the best is to ask them to share company content with their networks, since every employee share, like and tweet will be coming from a trusted source about your brand. Here are six ideas to get employees to share relevant content.
  • Wish You Were Here: How To Boost Your Brand's Local Relevance On Facebook
    The battle to own the "location graph" is in full swing. Google's investment in mapping every business, street and landmark on the earth has been well-documented. Location factors heavily into search results, thus the immense pressure for businesses to invest behind their physical locations and stake their claim on the search map. Similarly, many have tried to corner the location graph on the social Web
  • End Of Twitter's Firehose Is Just Beginning For Innovation
    Twitter recently announced that it is ending third-party agreements for the resale of its Firehose data: the full, unfiltered stream of tweets available from the service. Many people have expressed concern that this move will directly affect third-party data resellers, and that the Firehose consolidation will be bad for Twitter in the long run. The announcement has also spawned a deluge of doomsday headlines about the death of innovation. #Pfft.
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