Social media has become a key component of The Pink Fund's fundraising and awareness efforts in recent years, although mixing online content with real-world events is where the real magic happens.
Morrison & Foerster has put together a "Social Media Safety Guide for Companies," a downloadable infographic that highlights best practices and the essential components of a risk-reduction strategy for social media.
Halley Bock, author and reformed CEO, offer insights into dealing with our pervasive need to post to and check social media.
Social components have been hardwired into Strava's functionality since its founding in 2009.
Social listening and social intelligence tools are useful across the entire lifecycle of a product, providing insights that should be shared with all company areas.
Transmedia marketing integrates storytelling and marketing content across multiple platforms, and social media has accelerated it at breakneck speed, says author Anne Zeiser in a Q&A.
DKT International uses the whole gamut of social media and traditional marketing levers to inform women and men about family planning and HIV/AIDS prevention through 22 programs in 19 countries.
The Hartford Tech @ Work survey of 1,000 people ages 18 to 70 finds 37% of both genders believe using social media actually improves productivity.
We asked Vivaldi consultant Jenifer Ekstein to elaborate on a few of the findings in "The Power of Social Currency," a 90-brand study of more 18,000 U.S. consumers.
The Spanish skateboard company NOMAD embraced opposing points of view from the get-go in its recent global campaign to #MakeSkateOlympic.