• Predictions: What Facebook's Foray into Publishing Means for Advertisers
    Last week, Facebook took a major leap into the world of publishing, partnering with BuzzFeed, The New York Times, National Geographic and six other publications. Facebook is transforming (at least in small part) from a social directory for in-depth articles into a destination for them. All the new "Instant Articles" these publishers post on Facebook will be hosted natively in the Facebook mobile app. This end-to-end control for Facebook promises a great experience for users. It seems users and publishers are poised to win big. But what does this mean for the advertising community?
  • Six Ways To Get Employees To Share Company Content
    There are many great ways to involve employees in your social media strategy. Of course one of the best is to ask them to share company content with their networks, since every employee share, like and tweet will be coming from a trusted source about your brand. Here are six ideas to get employees to share relevant content.
  • Wish You Were Here: How To Boost Your Brand's Local Relevance On Facebook
    The battle to own the "location graph" is in full swing. Google's investment in mapping every business, street and landmark on the earth has been well-documented. Location factors heavily into search results, thus the immense pressure for businesses to invest behind their physical locations and stake their claim on the search map. Similarly, many have tried to corner the location graph on the social Web
  • End Of Twitter's Firehose Is Just Beginning For Innovation
    Twitter recently announced that it is ending third-party agreements for the resale of its Firehose data: the full, unfiltered stream of tweets available from the service. Many people have expressed concern that this move will directly affect third-party data resellers, and that the Firehose consolidation will be bad for Twitter in the long run. The announcement has also spawned a deluge of doomsday headlines about the death of innovation. #Pfft.
  • Marketing Technology Should Help You Win, Not Defeat You
    There is an undeniable tide forcing the rapid progression of digital marketing into the world of advanced, science-based processes. It's not enough to have a hunch that your marketing activities are working. In the new digital landscape, you have to know not only whether or not you are moving the needle --but also how you made it move. This is a strange foreign land for many of the right-brained marketers of the world.
  • Social Media's Route To Retail Revolution: Personalize The Shopping Experience
    Last week, an Amazon.com patent application surfaced, offering the world a glimpse into the future of in-store shopping. The filing described an intelligent, connected storefront in which shoppers are identified through facial recognition and other sensors when they walk in. The store monitors items taken from shelves, as well as prices. Bills are automatically paid upon exit through on-file payment instruments. The system would presumably be smart enough to tell that you decided to put that chocolate milk back and opt instead for water. The funny thing about this futuristic picture of brick-and-mortar, where data are gathered and applied throughout ...
  • Three Major Ways Pinterest's $11 Billion Valuation Might Change Your Social Media Strategy
    What was once a place to collect or "pin" wedding inspirations, get-fit tips and home entertaining ideas to niche "boards" has become the next big way to target female consumers. The social networking site Pinterest recently raised $367 million, making it one of the most valued startups in the world. With a valuation of $11 billion, it's safe to say this is not your mother's scrapbook. Pinterest is said to be using the recent investment to expand its reach internationally (40% of its base is outside of the U.S.), and develop its advertising offerings. So how will all this affect ...
  • Five Things This Marketing Geek Is Hoping For At F8 Facebook Developer Conference
    Video game producers have the Game Developers Conference. Hardware hackers have the Consumer Electronics Show. And Facebook Marketing Partners look forward to the F8 Facebook Developer Conference, held March 25 and March 26. Although it's an event for developers, I join the engineering leadership on my team to geek out about the new advertising and marketing capabilities. My team has been going to F8 since 2010, and the atmosphere has been absolutely infectious at every one we've attended.
  • How Brands Can Avoid The Legal Pitfalls Of UGC Marketing
    A growing fervor for UGC generated on social platforms begs an important question. What do brands need to know about UGC rights issues, and how can marketers make sure they operate within the law? It's an issue U.S. retailer Duane Reade is only too aware of, having been caught up in a lawsuit not long ago for posting a photo (without permission) on Twitter of actress Katherine Heigl holding two of its bags. So what should brand marketers do to avoid similar costly mistakes?
  • Social Media Is Showing Us The Future Of TV
    What do you see when you scan the brains of 300 TV viewers watching their favorite shows? According to the leading expert on TV ratings, the answer is pretty simple: If you want to know what people think when they watch TV, just check Twitter.
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