• Social Media's Role In Building Brands' Social Currency
    We asked Vivaldi consultant Jenifer Ekstein to elaborate on a few of the findings in "The Power of Social Currency," a 90-brand study of more 18,000 U.S. consumers.
  • How Embracing Dissent Helped To #MakeSkateOlympic
    The Spanish skateboard company NOMAD embraced opposing points of view from the get-go in its recent global campaign to #MakeSkateOlympic.
  • Visualizing Digital Performance For 1,800 Brands
    To better visualize how brands fare across four digital categories including social media, L2 recently asked data visualization artist Nicholas Felton to do his magic with more than two million data points for 1,800 consumer brands worldwide.
  • Don't Tell Millennial Women What To Do
    Younger Millennial women turn to Snapchat as the place where they can truly be themselves. And Millennial moms "are driving the conversation online," according to a MediaCafe survey of more than 3,000 women 18-34.
  • J.McLaughlin's Social Party Is In Full Swing
    J.McLaughlin, which has grown to 109 shops selling "classic American sportswear" in tony locales primarily in the Northeast, was admittedly late to both the Web and social media but it now sees digital as its most important growth vehicle.
  • Don't Let Trolls Take You Down
    Experts offer several ways to deal with trolls, who have been blowing up constructive dialogue since the days when social media were known as Bulletin Board Systems.
  • Using Augmented Reality To Drive Social Success
    We asked a few sources to comment on whether Pokemon Go is indeed the breakthrough moment for augmented reality, as many observers are suggesting, and how brands can use AR to drive their own successes.
  • Social Lessons For The Back-To-School Marketer
    Toni Box, senior director of social media & content at PMX, delves into the social media findings and recommendations contained in the agency's sixth annual Back to School Trend Report.
  • Winning Followers And Influencing People
    With 125,000 people following his Instagram portfolio, Zack Roif is an "influencer" shooting for brands such as Airbnb, G.H. Mumm and LG.
  • Taking Stock Of All Things Social
    No. 1 among the buzzwords in the social media marketing space that should be throttled and buried, according to "Social Media Marketing Trends 2016" report? Social media marketing.
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