Social Media And TV - So Happy Together
Viacom announced last week that it will use a Mass Relevance-driven tool called Echograph to measure its properties' social media impact for advertisers. It's doing what all social media and TV partnerships are aimed at, using each others' footprint to create marketing bigger than either conduit could manage individually.» 0 Comments
Oops, Samsung Did It Again!
For all of the newness of what used to be called new media -- from Vine videos to hashtags -- this week proved that marketers have held on to one time-honored tradition no matter how digital they've gotten: not knowing when to stop. Case in point: this week's Samsung selfie, shot by Red Sox designated hitter and occasional first basemen David Ortiz, who turned a picture of himself with President Obama into a commercial enterprise.» 2 Comments
Facebook's New Business Model: Buying Stuff
For the record, I hope I am never spotted with a shoebox strapped to my head, which -- far as I can tell -- is essentially what Oculus VR is all about. (You know, that virtual reality company that Facebook bought this week for $2 billion?) And you thought people who wore Google Glass looked like idiots.» 2 Comments
Hey, Advertisers and Agencies, Let's All Hate On Facebook!
Who declared open season on Facebook? Lately, it seems as if everyone has. So in this Social Media Insider, we shall jump on the bandwagon by recounting all of the ways that advertisers and agencies can hate on Facebook, just because everybody's doing it. Oh, and we shall also look into whether this is all hate for the sake of hating, or something deeper and more troubling. Let's get to the whining, forthwith:» 10 Comments
Reach Them Or Die: Why 'Ferns' Was Perfect Choice To Market Healthcare.gov
It's way too tempting to devote today's column to the way those social media-infused Internets are fueling the most wide-ranging set of conspiracy theories since the grassy knoll: the disappearance of Malaysia Airlines Flight MH370. Will power, Social Media Insider, will power! However, for media types, social media types and those obsessed with the alleged decay-of-America-as-we-know-it, the story of the week is clearly and unequivocally the viral sensation that was the appearance of Barack Obama (he's our president) on Zach Galifianakis' intentionally cheesy Web show "Between Two Ferns."» 2 Comments
Oscars 2014: Or, The Night Real-Time Marketing Didn't Suck
Man, it's been a rough week for achieving my lifelong goal of knowing nothing about Bitcoin. But at least those who are following it intensely don't seem to know what's going on with it, which means my ignoring it is time very well unspent. While some people are debating whether this guy is the Bitcoin founder, let's turn our focus all the way back to last Sunday, and the Oscars, which precipitated not one, but two, record-breaking viral sensations only one of which involved Jennifer Lawrence -- and then, only minimally! Here they are:» 2 Comments
My New Snapchat Friend: McDonald's
The Social Media Insider is curious. When she read that McDonald's had joined Snapchat last week, she just had to check it out. And while my timing for actually getting around to downloading the app meant I missed some early week snaps from LeBron James in support of a new sandwich that "drops" on March 10, I remain hopeful that this foray into the world's most ephemeral social platform will change my relationship with McDonald's, my smartphone, and all of the handful of people I asked to be my Snapchat friends. While I know very little, this much I do ...» 0 Comments
The WhatsApp Founders Hate Ads -- And That's a Good Thing for Facebook
As the Social Media Insider likes to go against the grain, here's what she likes most about the fine print in Facebook's $19 billion WhatsApp deal: that WhatsApp actually relies upon a subscription model. In the big scheme of $19 billion technology deals, it's a small-fry revenue stream -- $1 per year per user, with the first year free. Still, it's a sign that no matter what evolves -- or doesn't -- on the advertising front, WhatsApp has opened a crucial portal to future revenue.» 4 Comments
How Will Comcast Deal Play Out In Social Media?
If you view cable companies as inherently evil, it's easy to concoct the conspiracy theory that Comcast and Time Warner Cable exquisitely timed the announcement of their planned merger to the biggest snowstorm of the year. Who has time to go on Twitter and whine about such things, when there is snow to shovel and home-from-school kids to entertain?» 0 Comments
Can Twitter Solve Its User Conundrum?
Despite what investors think, I couldn't be happier with Twitter's first earnings report yesterday. That's because the Social Media Insider delights in being right. Though there are many numbers on the release, the two categories SMI is right about -- and everyone is paying attention to -- are these:» 1 Comments
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