• Don't Let Trolls Take You Down
    Experts offer several ways to deal with trolls, who have been blowing up constructive dialogue since the days when social media were known as Bulletin Board Systems.
  • Using Augmented Reality To Drive Social Success
    We asked a few sources to comment on whether Pokemon Go is indeed the breakthrough moment for augmented reality, as many observers are suggesting, and how brands can use AR to drive their own successes.
  • Social Lessons For The Back-To-School Marketer
    Toni Box, senior director of social media & content at PMX, delves into the social media findings and recommendations contained in the agency's sixth annual Back to School Trend Report.
  • Winning Followers And Influencing People
    With 125,000 people following his Instagram portfolio, Zack Roif is an "influencer" shooting for brands such as Airbnb, G.H. Mumm and LG.
  • Taking Stock Of All Things Social
    No. 1 among the buzzwords in the social media marketing space that should be throttled and buried, according to "Social Media Marketing Trends 2016" report? Social media marketing.
  • Siri, Viv And The Branding Potential For AI Assistants
    Apple's revelations Monday about the upgrades to its "intelligent personal assistant" -- aka Siri -- were met with generally good vibes, but there may be something even more exciting coming from the world of machine intelligence, dubbed Viv.
  • Oberto Beef Jerky's Social Media, And Sales, Take Flight
    Oberto Brands is celebrating National Beef Jerky Day with a YouTube spot that features a drone delivering bags of its "all natural" product to a lineup of its star athlete endorsers.
  • Defining Social Tribes As They Define Themselves
    When the BBC's "Stargazing Live" wanted to put together a user-generated video of influential space enthusiasts to wish good luck to astronaut Tim Peake, it used a platform called Affinio to quickly identify 800 prospects.
  • Vivobarefoot Looks For Social Traction
    Sixth-generation cobbler Galahad Clark sees the need to transform his Vivobarefoot, which has been a minimalist shoe brand since 2004, into "more and more of a media company than a traditional brand."
  • U.N. Humanitarian Campaign Puts Heat On Member Nations
    In the weeks leading up to the United Nation's first-ever World Humanitarian Summit, people sitting in the comfort of their intact homes have been virtually confronted with impossible choices, and world leaders have been pressured to commit to action.
« Previous Entries