P&G Beauty & Grooming has launched a free iPhone and Android app for Clairol, Cover Girl, Olay and Pantene. The app, "My Beauty Advisor" via Densebrain, Inc., lets users look at products, have a
digital consultation or browse a free magazine. The app lets users read and write reviews; it also has voice and barcode scanning. The My Beauty Adviser Magazine has articles, video tutorials and
trend reports on new products.
--Karl Greenberg
