ITunes' Premium Video Problem
9to5mac.com, Friday, June 17, 2011 12 PM
Sorry, iTunes. Despite vigorous efforts by Apple to break into the space, Netflix and Hulu remain the leaders of premium online video entertainment, according to a survey of Web users by Citigroup's Mark Mahaney. "As ubiquitous a destination for digital music purchases, iTunes has not been able to hit the ground running in online video," 9to5Mac.com huffs.
Read the whole story at 9to5mac.com »
Netflix, it notes, is a subscription play and Hulu is an ad-supported model backed by major players. Polled users were asked to pick up to five Web sites they preferred for watching video online. Only 9.8% chose iTunes, while even fewer watch on-demand movies on Amazon -- just 7.3%. Meanwhile, YouTube remain everyone's -- or at least 69.2% of users -- favorite source of free web clips.
A surprise to 9to5, Facebook came in second -- with a 27.1% share -- and ahead of Netflix's 24.5% and Hulu's 22% share. "While Facebook does host user-uploaded videos, it mostly aggregates YouTube clips users publish on their wall," 9to5 notes.
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iTunes is not a web-destination for entertainment. iTunes is a software application.
Just sayin'