Netflix, it notes, is a subscription play and Hulu is an ad-supported model backed by major players. Polled users were asked to pick up to five Web sites they preferred for watching video online. Only 9.8% chose iTunes, while even fewer watch on-demand movies on Amazon -- just 7.3%. Meanwhile, YouTube remain everyone's -- or at least 69.2% of users -- favorite source of free web clips.
A surprise to 9to5, Facebook came in second -- with a 27.1% share -- and ahead of Netflix's 24.5% and Hulu's 22% share. "While Facebook does host user-uploaded videos, it mostly aggregates YouTube clips users publish on their wall," 9to5 notes.