Neiman Marcus Picks Coremetrics
Jul 28, 2003, 12:00 AM
Coremetrics, the provider of online marketing analytics solutions, on Monday announced that Neiman Marcus Online has selected Coremetrics to track and analyze online customer and visitor behavior for the Neiman Marcus (www.neimanmarcus.com), Horchow (www.horchow.com) and Chef's Catalog (www.chefscatalog.com) Web sites in order to drive improvements in online business performance and Web site usability. Neiman Marcus Online is part of Neiman Marcus Direct, the direct marketing and fulfillment business that markets the Neiman Marcus, Horchow and Chef's Catalog brands. These brands are renowned throughout the country for offering upscale assortments of apparel, accessories, jewelry, beauty and decorative home products to the affluent consumer.