- ClickZ, Tuesday, June 21, 2011 2:11 PM
A little off kilter, but Neil Mason tells us two places where "right-brain creatives" can help with testing ads. He explains how the left-brain activity for managing, coordinating, analyzing and
experimenting needs right-brain creative input. He reminds us that ads are built on Web analytic reports showing the parts of the site that underperform.
Read the whole story at ClickZ »
