Tourism Australia Launches App
Compatible with iPhone and Android devices, the app -- which launches June 30 -- offers features including 3,500 photos of destinations, attractions and experiences throughout Australia searchable by state, city or type of experience. The app also allows users to find the nearest Australian travel specialist wherever they are in the world and to connect easily to Tourism Australia's Web site, Australia.com.
Once they are on their Australian vacation, the app allows users to search for nearby attractions and to share their photos with family and friends via Facebook, Twitter or email.
The original "There's nothing like Australia" app was developed by Tourism Australia's digital marketing team and revealed exclusively to its Facebook users in April, when they were invited to download it and put it through its paces. Nearly 20,000 users downloaded the app within the first three weeks of it being launched.
A new map view has been added, which allows users to see exactly where key attractions and experiences are located. New Chinese, Japanese and Korean language versions of the app have also been produced. The launch is supported by mobile advertising on travel and lifestyle sites with an estimated reach of 28MM impressions.--Tanya Irwin
Recent Marketing Daily Articles
-
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ... -
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ... -
Skyy Launches 'Be Part Of The Art' May 21, 5:57 a.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ...
Be the first to comment on "Tourism Australia Launches App"
Leave a Comment