CBS Carries Grammys Tune
At a time when awards shows offer ample opportunities for backstage extras, social-media exploitation and other multiplatform content, CBS has a deal to continue carrying the Grammys through 2021.
That's in line with recent sports-rights arrangements that stretch for years. And the deal trumps ABC, which re-upped the Oscars through 2020.
CBS has carried the awards show, billed as "Music's Biggest Night," since 1973 as part of a deal with the National Academy of Recording Arts & Sciences. Next year's event takes place in Los Angeles on Feb. 12.
The broadcast annually offers younger-skewing appeal for a network that can draw an older audience than competitors.
The new 10-year deal also includes CBS continuing to carry a special live concert with Grammy nominees prior to the show. There will also be several new Grammy specials.
Leslie Moonves, CEO of CBS Corp., stated: "The long-term structure of this deal will provide even greater continuity with marketing and sales opportunities for both organizations," adding that the event continues to grow "both culturally and commercially."
The 2011 awards show drew 26.7 million viewers, the largest audience since 2000. In key demos, the ratings were the best since 2004.
Recent MediaDailyNews Articles
-
Fox May Stream Super Bowl On Authenticated Basis June 19, 9:04 p.m.
The past two Super Bowls have been streamed free online, but Fox may offer a type ... -
Univision, 'Variety' Team For Original Content June 19, 5:43 p.m.
Reflecting the growing size and importance of the U.S. Hispanic market, TV broadcasters have been moving ... -
UK Ad Spend Forecast To Hit $20B June 19, 5:40 p.m.
The pace of ad spending in the UK is picking up. Measured media expenditures in the ... -
3 Innovation Lions Awarded, Barbarian Grabs Grand Prix June 19, 1:33 p.m.
The Barbarian Group has won the Lions Grand Prix Award for Innovation, a new award category ... -
Cable Upfront Begins, Final Take Projected At $9.8B June 19, 12:07 p.m.
Following most of the broadcast upfront deal-making, many cable networks have been inking and completing upfront ... -
Shazam Launches Service To Measure TV Campaigns June 19, 10:49 a.m.
On the heels of other social media apps looking to help out TV brand advertisers with ... -
GM Returns To Oscars, Drives 5-Year Deal June 19, 10:16 a.m.
General Motors and the Oscars telecast are back in business.The Detroit carmaker said Wednesday that it ... -
Cannes King: Omnicom Earns Most Medals, Media Agency Of Year June 19, 9:34 a.m.
Omnicom’s OMD Worldwide was the most medaled media network at the Cannes ad festival this year, ... -
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ...
Be the first to comment on "CBS Carries Grammys Tune"
Leave a Comment