News Brief

Groupon: 40% Increase In Email Rates With RPC

Return Path, an email certification company, said ecommerce site Groupon, which offers a daily deal on local goods, services and events in more than 500 markets worldwide, earned a 40% increase in delivery speed and increased email response rates with Return Path's Certification. It also saw 2% better open rates and 6% better click-through rates for those emails being sent over the Certified IP. Limited-time offers are sent daily to Groupon's list of more than 70 million subscribers, targeted to geographic locale and subscriber preferences.

Tags: ecommerce, email
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