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Microsoft Ads Powered By Kinect Voice Control

  • ZDNet, Wednesday, June 22, 2011 10:30 AM
Microsoft is offering up NuAds to advertisers this week. The ad platform allows consumers to use body gestures via computer game console and sensor devices to interact with third-party content including ads. Microsoft showed off the new platform at the Cannes International Ad Festival, saying NuAds are a way to "transform traditional, linear TV advertising into an interactive experience by using the voice-and gesture-control of Kinect for Xbox 360."

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