'Burn Notice,' DC Comics Launch 'New Day'
USA is launching what it terms an "interactive multiplatform" comic series affiliated with drama "Burn Notice" on outlets such as the network's Web site, Facebook and mobile devices.
The 12 weekly chapters, done with DC Comics, look to link story lines from last season with those in the new season that launched Thursday.
Tabbed "A New Day," "Burn Notice" creator Matt Nix and others on the creative side of the hit show produced the series. The comic series has video, related games and other content.
The story line follows lead character Michael Westen and his list of people who have "burned" him, which was originally 31, but is now down to two. Stories unfold over the 12-week series about the winnowing.
"Now we have the opportunity to see the characters and their lives, but from a different perspective -- one that fans can interact with, play with and share," Nix stated.
"We are pushing the technology boundaries to enhance the user experience beyond the one-hour telecast and expanding the story arc into new arenas," added Jesse Redniss, vice president of digital, USA.
Panelfly, which works in digital comics, was involved with the mobile offering, while Glow Interactive worked on the Facebook and other iterations.
The show features a "blacklisted spy," and this season, he is set to divulge whether he can find his way back to the CIA.