The TVB is a trade group for local broadcasters looking to advance their viability as an ad platform.
Bollo joins from Crystal Media Networks, which helps programmers with social media and online initiatives. There, he was a vice president of sales. Before that, he held vice president roles involving sales for V-me, a Spanish-language multicast network, and Univision.
At TVB, he will report to Scott Roskowski, senior vice president, marketing and business development. Roskowski touted Bollo's two-decades long experience and various posts "successfully developing business. "He will ... further enhance TVB's efforts to grow more advertising dollars for local television stations," Roskowski stated.
Bollo also spent time with rep firms for Cox and Telerep and at agencies such as Zenith and DDB.