• June 28, 2011

Subway Restaurants has named Upshot its new merchandising and promotion agency of record.

The agency will lead the brand's strategy for in-store merchandising and sales-driving programs and provide supporting ongoing promotional development services for U.S. Subways.

Upshot's Subway team will be led by agency SVPs Rich Scarle (account management) and jerry Craven (creative services).

Upshot's clients also include Disney, Kraft Foods, Corona and Hilton.