News Brief
Visit Florida Touts Lottery Monopoly Game
Jun 29, 2011, 12:20 PM
The Florida Lottery is adding a Monopoly-themed component with the state's official tourism marketing corporation, Visit Florida. The effort touts the state's four-star resorts and dangles 12 Florida vacation getaway packages to the Oaseas Resort in Panama City Beach, Hawk's Cay Island Resort on Duck Key, Reunion Resort and Club in Orlando, and Hammock Beach Resort in Palm Coast.
The Florida Lottery's campaign for the new game will promote "Share a Little Sunshine," Visit Florida's statewide grassroots effort aimed at getting Floridians to invite friends and family to visit the state. As part of the cross-promotion, Visit Florida will tout the Monopoly game on ShareALittleSunshine.org.
Tourism brought 82.3 million visitors to Florida in 2010 who spent more than $60 billion, making tourism the biggest revenue engine for Florida.
Recent Marketing Daily Articles
-
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics' Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ... -
Hyundai Says Everything's Gonna Be All Right May 15, 11:40 p.m.
Every little thing gonna be all right. Especially if you have car trouble. Hyundai Motor America ...
Be the first to comment on "Visit Florida Touts Lottery Monopoly Game"
Leave a Comment