News Brief

Visit Florida Touts Lottery Monopoly Game

The Florida Lottery is adding a Monopoly-themed component with the state's official tourism marketing corporation, Visit Florida. The effort touts the state's four-star resorts and dangles 12 Florida vacation getaway packages to the Oaseas Resort in Panama City Beach, Hawk's Cay Island Resort on Duck Key, Reunion Resort and Club in Orlando, and Hammock Beach Resort in Palm Coast.

  The Florida Lottery's campaign for the new game will promote "Share a Little Sunshine," Visit Florida's statewide grassroots effort aimed at getting Floridians to invite friends and family to visit the state. As part of the cross-promotion, Visit Florida will tout the Monopoly game on ShareALittleSunshine.org. 

  Tourism brought 82.3 million visitors to Florida in 2010 who spent more than $60 billion, making tourism the biggest revenue engine for Florida.

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