SpongeBob SquarePants has officially gone Web 2.0 with an original, multi-day cartoon promotion that has been created exclusively for Twitter,
PC Magazine reports. SpongeBob already has 25
million Facebook fans, says Nickelodeon SVP Roland Poindexter, but in a new push, "The Ice Race Cometh: A Twitter-Tale" will debut through a series of tweets and images running from July 12-15. It's a
prequel to the new prime-time SpongeBob cartoon "Frozen Face Off," which airs on Nick July 15.
