Streaming Media Forecasts
Apr 29, 2003, 12:00 AM
Streaming media will continue to register double-digit growth gains for both audio and video through 2005 according to market forecasts published by AccuStream iMedia Research. Video streams are driving to top 6 billion accessed in 2003, while aggregate tuning hours for Internet radio should reach about 140 million aggregate tuning hours per month across all aggregator and network sites by year-end. On the video side, music, news and film are forecast to grow at the highest percentage rates year-over-year through 2005. Sports programming -- currently forecast to drop to single-digit growth in 2005 -- remains a wild card because many leagues and brands are moving behind subscription services targeting broadband PC audiences. And, while pay broadband streams are now catching up to free or ad supported streams in key content categories, a recovering ad market could tip that two-year trend back toward more sponsored, ad-supported or distributor subsidized content.