Dr. Pepper Gets Fizzy With Warner Bros.
Apr 29, 2003, 12:00 AM
Dr Pepper/Seven Up, Inc. and Warner Bros. Records Inc. today announced a summer promotion that joins consumers' love of music and soft drinks. As part of the LiquidLoot promotion, consumers will be able to collect points from specially marked soft drink products and bid on exciting music-oriented merchandise in an online auction-style promotion. Consumers will be directed to LiquidLoot.com, a website wholly owned and operated by Dr Pepper/Seven Up as part of its online consumer loyalty program presented by eBay. Between June and August 2003, consumers who purchase specially marked 12-packs, 2-liters and 20-ounce bottles of 7 UP, Diet 7 UP, Cherry 7 UP, dnL, Sunkist Orange Soda, A&W Root Beer and Canada Dry Ginger Ale can collect unique alphanumeric codes printed under bottle caps and inside 12-packs, which can be redeemed for points on LiquidLoot.com. Consumers will be able to use their points to bid in an online auction with a wide range of unique music-related prizes provided by both Dr Pepper/Seven Up and Warner Bros. Records, including a behind-the-scenes music studio tour, autographed memorabilia, concert tickets, CDs and various electronics.