• by Jane Clarke , July 14, 2011

CIMM is taking a pro-active role in advancing new media nomenclature and processes with both its Lexicon(terms and definitions associated with Set-Top Box data measurement) and Asset Identification Primer (glossary of asset terms). These documents form the basis of the Word-A-Week column which offers a common language for Set-Top-Box nomenclature that can expedite the roll-out of the data for its many industry applications.

Advanced, customizable advertising that better targets relevant consumer and purchasing groups is one aspect of addressability. The message itself -- the content and creative of the targeted ad -- must also speak to the viewer in a more engaging manner to form a greater connection.  

This week we examine those terms that apply to the craft of the message itself and the ways in which messages and products can become more targetable and relevant to viewers.   

Versioning

See also: Quality Discrimination

CIMM DEFINITION : The process of adding aspects or qualities to products, services, software, etc. to make them unique, improved, upgraded, customized or otherwise targeted. 

Version Control

See also: Versioning

CIMM DEFINITION : Considered the same as versioning.

Quality Discrimination

See also: Versioning

CIMM DEFINITION : The process by which consumers self-direct themselves into categories based on preferences or behaviors. For example, consumers who are willing to pay more for a product versus those who are more price-conscious 

Please refer to the CIMM Lexicon online at http://www.cimm-us.org/lexicon.htm for additional information on these and other terms.