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Jane Clarke

Member since January 2010

  • Managing Director CIMM - Coalition for Innovative Media Measurement
  • http://www.cimm-us.org
  • 304 Park Avenue South
  • 11th Floor
  • New York New York
  • 10010 USA

Meet Jane at MediaPost Events

  • Jane attended OMMA DDM: Data-Driven Marketing, February 19, 2014
    Sheraton New York Hotel and Towers
  • Jane is attending OMMA Global at Advertising Week, September 26, 2011
    New York Marriott Marquis
  • Jane attended ReVision - The Future of Television, April 12, 2011

  • Jane is attending OMMA Global at Advertising Week, September 27, 2010

Articles by Jane All articles by Jane

  • Key to Cross-Platform Advertising Is Creating A Single Metric in MediaDailyNews on 10/01/2014

    There is a path for our industry to make true cross-platform measurement a reality - one that can bring both buyers and sellers together through the use of a single, unduplicated metric on which both sides can transact. Media companies would benefit by being able to sell against their entire audience, not just their digital or TV audience.

  • Return-Path-Data Lexicon: The CIMM Lexicon 2.0 in TV Board on 06/28/2012

    GroupM Chairman Irwin Gotlieb stated at his keynote at the recent ARF Audience Measurement 7.0 conference, that the media industry needs to create standard measurement definitions. CIMM could not agree more. It has been our contention that the development of a common language would help facilitate the integration of Return-Path data into media measurement and move audience measurement forward in the digital media world.

  • Return-Path Data Lexicon: 'Average' Reach Metrics in TV Board on 03/22/2012

    As with last week's column on Average Frequency, we examine the definitions of Frequency's companion metric, Average Reach. Interestingly, while Average Frequency definitions include interactivity components, so far the various definitions of Reach tend to remain television-centric. This might be because it is much harder to measure unique, unduplicated usage across platforms.

  • Return Path Data Lexicon: Frequency in TV Board on 03/08/2012

    This week we explore frequency. When paired in the discussion of reach, frequency is the number of times each individual target has been exposed. But in another part of the media industry, definition of frequency is quite different. In the electronics realm, frequency is an electromagnetic wave cycle. That is the fun and the challenge of creating a common industry language.

  • Set-Top-Box Lexicon: Time-Shifting in TV Board on 01/05/2012

    The act of commercial avoidance via fast-forwarding is an example of time-shifting behavior. More common however, is program time-shifting for viewing at one's convenience at a later time. The ability to time-shift has been a boon to viewers but a challenge to content providers, advertisers and researchers who have struggled to find the most significant and accurate metrics to reflect time-shifting behavior. C3 ratings was one agreed-upon standard metric to reflect commercial viewership plus three days of playback. There are also metrics to measure any content playback within the same day and any playback within the same week.

  • Set-Top-Box Lexicon: Commercial Avoidance in TV Board on 12/22/2011

    DVR penetration is approaching critical mass. A large part of the hand-wringing over DVR roll-out is the fear of increased opportunities for consumer commercial avoidance. In the past, viewers could avoid ads by multitasking, muting via their remote or even leaving the room. Now, with relative ease, viewers can use their DVRs to skip commercials by fast-forwarding through them in trick play (Set-Top-Box Lexicon: Trick Play) mode. Not all trick play is commercial avoidance, but the ease and facility of the DVR trick-play capability arguably contributes to it. Here are some terms and definitions concerning commercial avoidance:

  • Set-Top-Box Lexicon: Targeting Or Segmentation in TV Board on 12/15/2011

    Over the past few weeks, we have examined many privacy-related terms and definitions, including Anonymization, Encryption and PII. This week we examine Targeting and one of its corollaries, Segmentation.

  • Set-Top-Box Lexicon: Encryption in TV Board on 12/08/2011

    We have spent the last few weeks reviewing terms associated with anonymization and privacy. Data points can be hashed and de-identified (Set-Top-Box Lexicon: Types of Anonymization). Another way to insure privacy is to only allow certain users to access certain levels of information. Encryption is a gate key method used in Set-Top-Box data, which restricts data access to a select group or to a specific person.

  • Set-Top-Box Lexicon: Types of Anonymization in TV Board on 12/01/2011

    In continuing in our discussion of privacy and anonymization, we examine the terms that involve the process of stripping and processing identifying information and creating these anonymized datasets for use in measurement. All of this helps to preserve and insure privacy of the individual.

  • Set-Top Box Lexicon: Anonymization  in TV Board on 11/23/2011

    A way to insure privacy for viewers and consumers is to "anonymize" the data points so subscriber information cannot be linked back to a specific house, box or person. When we say "anonymization," what do we really mean? Let's examine some terms and definitions associated with anonymization:

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