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BK Taps Starcom For Media Business

Burger King Corp has moved media from WPP's Mindshare to Publicis Starcom, giving the latter agency the Miami-based company's $300 million planning and buying job.

Mindshare will work with BK during a transition period and Starcom's Tapestry unit will remain BK's multicultural media agency of record in the U.S.

Read the whole story at Advertising Age »

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