A study of TV spots that aired during last year's Super Bowl found that, of 52 ads produced by major agencies, 100% of the creative directors were white - and only four of 67 total ads featured a
person of color in the lead role.
This is representative of the ad industry's overall body of work, according to TIDES -- The Institute for Diversity and Ethics in Sport at the University of
Central Florida -- which conducted the research for the Madison Avenue Project, a partnership between the National Association for the Advancement of Colored People and Mehri & Skalet, PLLC.
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