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Crafts Retailer Michaels Goes Digital

Crafts retailer Michaels is using a mobile-optimized site application and mobile coupons to drive in-store traffic. The company is also using QR codes and SMS, part of a response to hearing consumers' needs for easier, on-the-go tools that can be used in stores.

"Our key strategy was to give customers the opportunity to engage with Michaels whenever and wherever they choose," said Anthony Price, senior director of digital marketing and public relations for Michaels.

Read the whole story at Mobile Commerce Daily »

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