• Advertising Age, Tuesday, July 26, 2011 2:30 PM

Back in April, "Mad Men" network AMC announced its first reality show, called "The Pitch," which would feature ad agencies competing against each other for new business.Three months later, no agency has agreed to participate. Rupal Parekh's comprehensive story provides lists of agencies who have said no, and those who have yet to decline, the pitch from "The Pitch."
 
She also notes that other reality shows set in the ad industry have failed in recent years, such as Oxygen's "Ad Fight," cancelled after one episode, and another called "Jingles," which never even made it to air.

But another corporate-based show in the producers' pedigree -- CBS' "Undercover Boss" -- took 2,000 calls to get a company on board for the pilot, and a full year to get nine companies for the series.
 
AMC wants "The Pitch" to premiere in early 2012.

Read the whole story at Advertising Age »