News Brief
REVShare Parent Unveils Acquisition Strategy:Targets Lead Gen, Direct Shops
Aug 2, 2011, 7:30 AM
Media Properties Holdings (MPH), the owner of REVShare and Lead Generation Technologies, Monday said it is working with RBC Capital Markets to expand its U.S. client base through the acquisition of mid-size companies in the lead generation and direct-response industries. MPH said it is targeting North American-based direct-response companies in the "$20-75 million" acquisition price range, and that the plan is to continue operating them as free-standing companies with their original staff and management teams.
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