• August 2, 2011

Footwear and apparel company Puma has signed as sportswear parter of the America's Cup. The organization's Event Authority said Puma will operate the official online and the pop-up fan shop in ports hosting the 34th America's Cup races.

The first America's Cup-branded merchandise offerings will be made exclusively available to fans attending the inaugural America's Cup World Series event this month in Cascais, Portugal.  Puma will serve as the exclusive licensee of event-related sportswear

Puma first entered the sailing category in 2008 when it developed a line of performance and lifestyle footwear, apparel and accessories to support the launch of Puma Ocean Racing.