On Tuesday night, team jerseys emblazoned with the Boost Mobile logo will debut on players in the Women's National Basketball Association (WNBA) as part of the organizations' multiyear partnership, making Boost the first league-wide marquee partner of the WNBA.
The brand will appear on the jerseys of 10 teams, including Atlanta Dream, Chicago Sky, Connecticut Sun, Indiana Fever, Los Angeles Sparks, Minnesota Lynx, New York Liberty, Seattle Storm, Tulsa Shock, and Washington Mystics. Boost Mobile will also have a strong presence in these 10 teams' arenas, where its brand will be displayed on courts and pole pads.
"Boost Mobile sees this partnership as an effective way to market our products and services to a diverse audience," Dave Mellin, communications manager of sponsorships for the brand, tells Marketing Daily. "The WNBA's fan base is young, urban, and multicultural, which describes Boost's core customers. WNBA fans are also passionate and loyal to the brand, and we're looking to leverage both characteristics through this partnership."
As the official wireless services partner of the league, Boost Mobile will be featured through WNBA national and local marketing activities throughout the life of the partnership. In addition, special programming highlighting the "WNBA's Top 15 Moments presented by Boost Mobile" will be included as part of the league's 15th season celebration. All 15 moments will be featured during an NBA TV special presentation that will air on Aug. 26. They also will be highlighted during select WNBA national game broadcasts and will be featured on a special microsite on WNBA.com. Fans will be able to rank their favorite moments from Aug. 23 to Sept. 13. The top five greatest moments will be counted down during the WNBA Finals broadcast beginning Oct. 2.
The brand will have an integrated presence throughout courtside signage and in-game advertisements during national game telecasts, along with a variety of in-game promotions, prominent exposure on WNBA.com and NBA.com, and inclusion in WNBA social media channels. Boost Mobile will also be the presenting partner of the WNBA Playoffs and WNBA Finals.
Beginning next year, Boost Mobile will be the title partner of WNBA All-Star, the presenting partner of WNBA Tip-Off and WNBA All-Star balloting, an associate partner at the WNBA Draft, and will be prominently featured within the WNBA-specific area of NBA All-Star Jam Session presented by Adidas each year.