New Magazines Tackle Social Media
Here's an interesting trend: the launching of magazines offering advice on using social media. Four titles from GSG WorldMedia will launch next month, focusing respectively on Facebook, Twitter, LinkedIn and Google: fb & Business, Tweeting & Business, LI & Business and The Big G & Business.
The magazines will be distributed through Office Depot in a variety of formats -- with print expected to account for just 5% of the total circulation. Some 5 million readers will receive the magazine for free via an opt-in Office Depot email list.
The GSG titles join The Social Media Monthly, launched last week by The Cool Blue Company, whose print copies are being sold at Barnes & Noble stores.
Portfolio.com's Teresa Novellino notes that the topic of using social media is already well-covered by numerous publishers including Portfolio.com's own parent The Business Journals, but the new publishers "say that theirs are the first magazines devoted strictly to social-media topics."