Online Advertising Creativity / Banner: Standard, Flash or Rich Media: Y&R/VML / Xerox / Real Business
How do you let potential customers know that your company, which they may only know as a copy machine, can help them as a full-on consultancy and take care of all the boring back-office stuff they don't want to do? And make it sexy? With a Ducati motorcycle, of course. The pushdown unit depicting a scene of a Ducati being tested in a wind tunnel with a hapless fellow getting his stack of, um, Xeroxes blown all over the place does the trick quickly, simply and strikingly.