• by OMMA Magazine Writers , August 22, 2011

For Dairy Queen, space150 created a successful social media and marketing campaign for its launch of the Mini Blizzard. The campaign, aptly named "Mini Blizzard Treatment," sought to increase traffic to Dairy Queens. Through YouTube, Facebook and dq.com, Dairy Queen captured the campaign and posted it for the world to see. They also surprised an unsuspecting customer with a brand new Mini Cooper. Then, they posted that video online to encourage fans to submit videos of their own Mini Blizzard Treatments for a chance to win one of six additional Mini Coopers.