Maintaining
engagement with travel consumers in order to remain top-of-mind is essential due to the amount of competition for their attention within the travel sector. StrongMail's win-back campaign focused
on reengaging email subscribers who booked with Travelocity in 2009 but not in 2010. The campaign utilized timely beach-themed creative for a January launch date and messaging that spoke to being part
of an exclusive club, in addition to a 15 percent discount that was above and beyond any other current offers. The campaign performed two to three times greater than existing campaigns and helped
boost Travelocity's bottom line by 12.3 percent.