News Brief
New Menus at TGIF
Mar 26, 2003, 12:00 AM
Starting yesterday, T.G.I. Friday's is partnering with The Ohio Art Company, makers of the Etch A Sketch drawing toy. To promote a newly designed kids' menu, children under 12 will be provided with a travel-size Etch A Sketch drawing toy for use during their visit to the restaurant. A company statement said: "In market testing, the Etch A Sketch and other components of the activity package kept children entertained longer, allowing adult guests to have a fun, relaxing dining experience, ultimately increasing guest satisfaction and repeat business." T.G.I. Friday's activity package also includes an innovative kids' menu that encourages interaction between adults and children. Other components of the family-oriented package include an interactive color-change cup that changes color when a cold beverage is added, new coloring and activity sheets, and crayons.
Recent MediaDailyNews Articles
-
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ... -
NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place May 22, 5:08 p.m.
Two nights left of the TV season and NBC scored a Tuesday night win.Its big show, ... -
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ...
Be the first to comment on "New Menus at TGIF"
Leave a Comment