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Online Advertising Creativity / Mobile Marketing: in-App Advertising: Deep Focus / Cosmopolitan / Cosmopolitan Boulevard

Cosmo

Taking a unique approach for a fashion/lifestyle publisher, Cosmopolitan worked with Deep Focus to create an in-app placement for seven brands - Baby Phat, Est'ee Lauder, Lanc^ome, mark., Nivea, Revlon, and Yves Saint Laurent - to showcase their products in a whimsical virtual boulevard of window fronts. This creative and charming way to present advertisers' products has a distinct Cosmo feel, allowing for rich interaction within the app, such as contests, videos, brand engagement, and even shopping as users "take a stroll along the boulevard."

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