• by OMMA Magazine Writers , August 22, 2011

Deep Focus worked with Bing, MSN and donorschoose.org to create "The Social Hackathon," an event where the tech and social industry's top minds got together to create real social media and design solutions for donorschoose.org's marketing and business problems. With 40 experts locked in a room, the agency videotaped it and wrote everything down to produce the "The Goodness Engine," a free e-book that details everything that was learned so that the entire nonprofit community could take advantage of this powerhouse of knowledge. All of the content was collected in a simple but knowledge-rich Web site. The project not only benefited donorschoose.org (and the 3 million+ kids they help) but myriad other nonprofits.