• by OMMA Magazine Writers , August 22, 2011

Two goals - to introduce the product to the target audience and to increase sales - were met by showing interactive videos wherein "g athletes" (those using Gatorade's g Series) make winning plays. The underlying message: you can become a winner by drinking g series. Unique interaction gave users control over the scene and their experience, another plus when considering the target's psychology. Showing how hydration has evolved athletic performance spoke to that as well.