'Glamour' Mobile Codes Drive Readers To Facebook Site
Aug 23, 2011, 1:46 PM
For its September issue, Glamour is hoping that readers will use their cell phones to connect to additional digital content through mobile codes, reports The New York Times. Fans of Rihanna can use their phones to interact with a Facebook logo on the September cover issue. The Conde Nast mag used Social SnapTags, which display Facebook or Twitter logos inside a code ring. IPhone (and soon Android) users can download an app that lets them hold phones over the tag to open content. In the first week after the Glamour issue hit the stands on Aug. 9, there have been 100,000 interactions. So far, fans of Glamour's Facebook site have risen nearly 18% to 385,500.