News Brief
Starbucks Draws Most Check-ins On Facebook
Aug 25, 2011, 1:07 PM
Starbucks is the restaurant that Facebook Places users check into most, according to a report from Facebook.
Although a large number of locations (Starbucks has about 17,000 globally) likely helps, Mashable points out that Buffalo Wild Wings, with just 700 locations, came up second in the rankings, beating McDonald's (with about 32,000 units globally).
In fact, Chili's (#3) and Applebee's (#4) also bested McDonald's, in fifth place.
The restaurants in sixth through tenth place, in order, are: IHOP, Denny's, Olive Garden, T.G.I. Friday's, and The Cheesecake Factory.
The stats also show that when people check in on Places, the competitor to Foursquare launched by Facebook a year ago, they let an average of 130 of their friends know -- free PR for a chain.
Facebook did not provide the numbers of check-ins for the individual chains.
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "Starbucks Draws Most Check-ins On Facebook"
Leave a Comment