Flipboard, the social media magazine, plans to add television shows and films to move it beyond current online articles, reports Reuters.
The company hopes to cut deals with studios to carry movies and episodes of TV shows, territory populated by Netflix, Hulu and Facebook. At present, Flipboard mixes articles -- from Oprah.com to The Economist
and The New Yorker
. Flipboard also lets the publishers run full-page ads as they would in their print editions. Its app has been downloaded 3 million times.