Audience Science: Health-Related Data Not 'Sensitive'
While the company says it doesn't use "sensitive" data for ad targeting, it also acknowledges that "consumers may have differing opinions regarding which data segments are sensitive." Audience Science adds that it "may use health related segments, such as Cholesterol and Dental, Oral Care."
The self-regulatory group Network Advertising Initiative requires users' opt-in consent for health-related targeting, but only when based on "precise information" about health or medical conditions.
Behavioral targeting itself is anonymous but, as PrivacyChoice's Jim Brock points out, some companies can piece together anonymous information with users' names.
"Once a computer is linked to a health interest through the ad targeting process, that interest potentially may also be connected with personally identifiable information otherwise associated with that machine," PrivacyChoice writes. "While this is not the intention of the ad targeters, it is nevertheless, a consequence of the process."
0 comments on "Audience Science: Health-Related Data Not 'Sensitive'".
Leave a Comment
Recent Online Media Daily Articles
-
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ... -
Good TV Content Trumps On, Whether Trad TV Or Streaming May 22, 2:42 p.m.
While consumers continue to perceive TV programming as superior in quality to that of online fare, ... -
Google Releases Self-Serve Display Benchmark Tool May 22, 2:02 p.m.
Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ... -
Twitter Brings Lead Generation To Tweets May 22, 1:14 p.m.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ... -
DigitasLBi, Razorfish Tap Execs For Global Ops May 22, 11:26 a.m.
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ... -
More Consumers Turn To Mobile To Research, Book Travel May 22, 8:53 a.m.
More than half of consumers used a mobile device to book travel in the last 90 ... -
Showrooming Overhyped, Mobile Key To Shopping Purchases May 22, 8:53 a.m.
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still ... -
Shopping App Swirl Adds In-Store Capability May 22, 8:53 a.m.
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn ...
Not sensitive for what? When in line for a job with health benefits, employers may decide that a healthier person/family will be more economical than a person/family with problems that were "shared".