The sometimes forgotten "About Us" page offers brands a way to connect with consumers on a humanizing level. If brands want consumers to like them or even "Like" they should fill the page with interesting tidbits about the company. Bryan Eisenberg explains that the worst crime is having no page at all -- or, better yet, a page that is totally blank. He points to the new Huffington Post "About Us" page, post-AOL acquisition, to provide an example. Then he outlines five traits for a successful page that can change consumer perception.