Whole Foods Gets Its Ramadan On

Promo Magazine, Tuesday, August 30, 2011 11 AM
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Whole Foods was well stocked for August, which for Muslims is/was Ramadan, the ninth month of the Islamic calendar. One brand with shelf space at the chain, Saffron Road Foods, is doing its first promotion co-produced at about 90% of Whole Foods markets nationwide.

Saffron Road and Whole Foods are reaching out to U.S. Muslims through national and regional programs via blogs, contests, product giveaways, and charitable donations. Saffron Road began with Halal food expert, Yvonne Maffei of the blog "My Halal Kitchen." She wrote "Preparing for Ramadan" for Whole Foods' blog in late July, and people who posted comments were automatically entered for a chance to win one of five $100 Whole Foods gift cards.

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