News Brief

SAP Taps Becher For CMO

Database software giant SAP has tapped Jonathan Becher to be CMO, reporting to Co-CEOs Bill McDermott and Jim Hagemann Snabe. Becher joined SAP through the acquisition of Pilot Software, where he was president, CEO and CMO. Since joining SAP four years ago, Becher has been EVP of Marketing.

Prior to that Becher was president and CEO of Accrue Software.

Tags: cmo, technology
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