Online advertisers have launched a "Code of Conduct" in hopes that Congress will let the industry police itself and Internet users will feel less threatened. The code, created by the Interactive Advertising Bureau, emphasizes education, transparency and consumer empowerment. It requires members, including Google, MTV and the New York Times
to allow consumers to dictate how their data is collected and to be vigilant about ensuring that the data they collect remains safe and anonymous.
The visible change will iniclude a small blue triangle and an "Ad Choices" or "About our Ads" link at the bottom of websites.