Canoe Ventures Stumbles
New York Post, Tuesday, September 20, 2011 3:45 PM
Has Canoe Ventures -- the consortium of major cable companies formed three years ago to allow advertisers to buy targeted TV ads -- fizzled? That's what the New York Post's Claire Atkinson reports, citing such evidence as the loss of key execs like CEO David Verklin.
And despite Canoe's gains -- which include "improving ad insertion on video on demand TV shows" -- still "after three years, few viewers have seen an interactive ad, and pinpointed ad sales have not gained traction," writes Atkinson.
Read the whole story at New York Post »
And despite Canoe's gains -- which include "improving ad insertion on video on demand TV shows" -- still "after three years, few viewers have seen an interactive ad, and pinpointed ad sales have not gained traction," writes Atkinson.
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While I cannot verify they were generated by Canoe, I have seen 3 or 4 interactive ads, and mu daughter actually responded to one - and received her free sample!