Home appliance marketer Whirlpool has named Publicis' Digitas France unit to handle its European digital communications strategy. The initial phase of the assignment includes a redesigned Whirlpool
"master site," which was created in collaboration with sister VivaKi units Performics and ZenithOptimedia. The assignment expands on Digitas' existing global digital work for Whirlpool, which also is
a client of Digitas in the United States and Brazil.
