Twitter Lobbies For Political Ad Dollars
"We've had five years to watch and observe how people are using the platform organically and we know politicians are active on the platform, and we know that consumers enjoy the messages from those politicians," Twitter's president of global revenue, Adam Bain, tells Politico. "We're excited about the election cycle, and we think that ads both in the timeline and in search are a huge opportunity."
Twitter only began exploring the ad business last year, and has since been ramping up its commercial advertising business. Per its latest efforts, at stake is a share of the lucrative 2012 campaigns, including a presidential campaign expected to cost well over $1 billion, Politico reminds us. Initial clients include five presidential campaigns, which, sources tell Politico, includes Mitt Romney's presidential campaign and the Democratic Senatorial Campaign Committee.
Recent Around the Net In Online Marketing Articles
-
Is Google Just An Amazon Copycat? May 24, 11:59 a.m.
Despite its image as an innovator and a maverick, Google appears to be borrowing liberally from ... -
Hulu's Future Less Uncertain Than Ever May 24, 11:58 a.m.
With Hulu hanging in the balance, the first round of bids were reportedly due this week ... -
Google Faces New Antitrust Probe Over Display Ads May 24, 11:57 a.m.
Once again, U.S. regulators are reportedly pursuing an antitrust probe into whether Google’s ad sales business ... -
Waze Stirs Bidding War Between Google, Facebook May 24, 11:55 a.m.
Threatening a bidding war, Google is said to be eying Waze -- that social driving app ... -
Gadget Use Soaring Among Fliers May 23, 12:23 p.m.
Don’t tell your flight attendant, but frequent fliers are greatly increasing their use of tablets and ... -
Microsoft Employs Siri To Bash Apple May 23, 12:22 p.m.
Say it ain’t so, Siri! Seemingly against her will (if she even has one), Apple’s oracle ... -
Yahoo Buys Gaming Platform Provider PlayerScale May 23, 12:21 p.m.
Continuing its buying binge, Yahoo just scooped up gaming platform startup PlayerScale. “PlayerScale, which was founded ... -
Twitter Streams Network Fare With "Amplify" May 23, 12:20 p.m.
Twitter on Thursday unveiled a new way for TV networks to broadcast real-time video on the ... -
"Social Expressions" Startup Urturn Raises $13.4M May 22, 11:48 a.m.
Urturn -- a so-call “social expressions platform” -- just closed a $13.4 million Series A funding ... -
Apple To Embrace More Social Networks May 22, 11:47 a.m.
Apple reportedly plans to give third-party social networks -- including Flickr and Vimeo -- a bigger ...
Be the first to comment on "Twitter Lobbies For Political Ad Dollars"
Leave a Comment