- Meta Previews AI-Powered Ad Displays, Creator Offerings At NewFronts
MediaDailyNews, Colin Kirkland - Friday, March 27, 2026
At its IAB NewFronts event, Meta highlighted new ad display options a ...
- TikTok NewFront Highlights U.S. Venture, Ad Reach
MediaDailyNews, Colin Kirkland - Friday, March 27, 2026
At its first NewFronts presentation as a majority U.S.-owned venture, TikTok promot ...
- Trade Desk Faces New Audit, This Time By Omnicom
MAD, Steve McClellan - Tuesday, March 24, 2026
The latest audit follows word last week that Publicis Groupe advised clien ...
- Snapchat Launches Holistic Ad Feature To Boost Brand Exposure
MediaDailyNews, Colin Kirkland - Tuesday, March 24, 2026
Building on its "Sponsored Snaps" offering, the holistic ad feature is design ...
- Reddit Announces Shopify Integration, Shoppable Ad Offerings
MediaDailyNews, Colin Kirkland - Tuesday, March 24, 2026
Reddit is launching several new shopping tools integrated into its year-old Dynam ...
- Trade Desk Concerns: Does CTV Brand Attraction Have A Strong Foundation?
TV Watch, Wayne Friedman - Wednesday, March 25, 2026
The Trade Desk has been impacted over a highly public condemnation ...
- Apple Creates Ad Platform For Maps
MediaDailyNews, Laurie Sullivan - Tuesday, March 24, 2026
Apple will launch an ad platform for Maps this summer, allowing agenci ...
- OpenAI Admits Commerce And Advertising Are Not Easy
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 24, 2026
OpenAI continues to work out glitches on its "Instant Checkout" tool. T ...
- Google Unveils Agentic Media-Buying Tools At NewFront
MediaDailyNews, Laurie Sullivan - Monday, March 23, 2026
Google has brought new, agentic media-buying capabilities to YouTube with Google Displ ...
- 'The Bachelorette' Pulled: Brands Buying Into Iffy Future Unscripted Content?
TV Watch, Wayne Friedman - Monday, March 23, 2026
"Unscripted" TV shows are a challenge for brands, especially ones following real-li ...
- The Trade Desk Petition To Dismiss Shareholder Suit Is Denied
Mediapsssst, Richard Whitman - Thursday, March 19, 2026
A group of investors filed suit against the Trade Desk last yea ...
- ANA Finds Principal Buying Continues To Grow, Except For Digital
Planning & Buying Insider, Joe Mandese - Thursday, March 19, 2026
Following up on its 2024 benchmark study on principal media buying, t ...
- The Trade Desk's OpenRow Debate Could Mean Churn In Programmatic Ecosystem
Around the Net In Media, Ray Schultz - Tuesday, March 17, 2026
Major agency networks like WPP and Dentsu stepped back from The Tra ...
- Meta Shifting Advertising Labeling From 'Sponsored' To 'Ad'
Around the Net In Media, Ray Schultz - Tuesday, March 17, 2026
Meta is accelerating its shift of in-stream advertising labels from “Sponsored ...
- Meta Digital Ad Tax Billing Could Confuse Small Businesses
MediaDailyNews, Laurie Sullivan - Monday, March 16, 2026
Meta's "location fee" tax applied to ad buys in certain countries m ...
- Warner Bros. Is Biggest Oscar Winner, Nabs 11 Awards
MediaDailyNews, Wayne Friedman - Monday, March 16, 2026
Warner Bros. won 11 trophies, including Best Picture for "One Battle Aft ...
- Nielsen's Tone Deaf 'Upfront Planning Guide'
Planning & Buying Insider, Joe Mandese - Thursday, March 12, 2026
It's tone deaf because it features problematic legacy data its clients ...
- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Advanced TV Insider, Wayne Friedman - Wednesday, March 11, 2026
An analysis found the "majority of impressions available for purchase lack progra ...
- Agentic Agency Technology Takes Stronger Position In Ad Chain
MediaDailyNews, Laurie Sullivan - Wednesday, March 11, 2026
Global independent ad agency PMG became one of the first partners ...
- Meta Passes EU Digital Services Tax To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 10, 2026
Meta Platforms will add "location fees" to ad buys targeting users ...
- All Of Nielsen's Horses And All Of Nielsen's Men
Planning & Buying Insider, Joe Mandese - Monday, March 9, 2026
"The buying season coming up is probably as nervous a market ...
- Trade Desk Reportedly In Ad Talks With Open AI
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
The Trade Desk's stock spiked 21% on Thursday morning to $30.32 ...
- Agentic Flocks To Healthcare Industry
MediaDailyNews, Laurie Sullivan - Tuesday, March 3, 2026
LiveRamp and Doceree are supporting healthcare professionals and publishers with AI agent ...
- Criteo Named First Ad-Tech Partner For ChatGPT Ads Pilot
MediaDailyNews, Laurie Sullivan - Monday, March 2, 2026
The integration enables brands to make ad buys through Criteo's commerce med ...
- IAB Tech Lab's Katsur 'Clears The Air' On Agentic Mission
MediaDailyNews, Laurie Sullivan - Friday, February 27, 2026
The IAB Tech Lab Agent Registry will launch March 1 and beco ...
- Trade Desk's CTV Gross Ad Spend: Competitive Factors?
TV Watch, Wayne Friedman - Friday, February 27, 2026
Gross ad-spend growth - media dollars ad clients spend on Trade Desk ...
- When GOTV Means Getting Voters OUT Of The Buy
Planning & Buying Insider, Joe Mandese - Thursday, February 26, 2026
What if political campaigns could target ads only to households that haven ...
- Deterministic Data A Major Factor In Infillion Acquisition Of Catalina
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
AI-operated buying will become the norm within the next five years, wi ...
- Upfront Prospects: Focusing On Those Key Ad Categories
TV Watch, Wayne Friedman - Wednesday, February 25, 2026
Brian Wieser, media analyst of Madison and Wall, projects rising categories f ...
- LinkedIn Launches AI-Powered SMB Subscription Hub
MediaDailyNews, Colin Kirkland - Friday, February 13, 2026
LinkedIn has announced a new premium on-platform subscription hub designed to provi ...