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2017 Events Calendar
November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
Search Insider Summit
December 7 - 10, 2016, UT
Creative Media Awards
January 25, 2017, New York City
Email Insider Summit Europe
January 30 - February 2, 2017, The Alps
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October 16 - 19, 2016, Mohonk
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October 10 - 13, 2016, Austin
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September 29, 2016, NYC
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August 24 - 27, 2016, Lake Tahoe
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August 21 - 24, 2016, Lake Tahoe
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August 3, 2016, NYC
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August 2 - 4, 2016, NYC
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Creative Media Awards (January 25, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
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Results for ad buys
3 Ad-Buying Fundamentals That Never Change
MediaDailyNews, Stanley Federman - Friday, October 21, 2016
In the rush to use data to automate and ease ad planning ...
The Trade Desk Opens Up
Programmatic Insider, John Motavalli - Wednesday, October 19, 2016
The Trade Desk's IPO provides a unique opportunity to see both how ...
Achieving Scale, Improving Efficiency Factors In LinkedIn's Segue To Programmatic
Around the Net in Real-Time, Tobi Elkin - Thursday, September 29, 2016
In an interview with eMarkteter's Maria Minsker, LinkedIn's Russell Glass, head of ...
Dentsu Reports 633 'Suspicious' Ad Transactions Affecting 111 Clients
MAD, Steve McClellan - Friday, September 23, 2016
The Tokyo-based holding company is still investigating but said some of the ...
Miscalculations From Facebook, Dentsu Could Force Ad Industry Change
MediaDailyNews, Laurie Sullivan - Friday, September 23, 2016
The need for greater transparency and accountability hit the advertising industry Friday ...
Programmatic TV Growing, But A Number Of Barriers Stand In Its Way
Real-Time Daily, Philip Rosenstein - Thursday, September 1, 2016
The programmatic TV (PTV) ecosystem is growing, but a 4C white paper ...
Clinton To Air Ads In Arizona On Friday
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, September 1, 2016
The Clinton campaign will start airing anti-Trump ads in Arizona on Friday, ...
Donald Trump Launches New $10 Million Ad Buy
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 29, 2016
With a new ad focusing on the economy, the Donald Trump campaign ...
Trump's Digital Game Begins, Clinton Campaign Among Most Digitally Sophisticated
Red, White & Blog, Philip Rosenstein - Friday, August 26, 2016
Campaigns have invested heavily in digital advertising in the 2016 cycle. While ...
Ad Fraud Is Forcing Marketers To Enhance Their Buying Strategies
Real-Time Daily, Philip Rosenstein - Monday, August 22, 2016
The problem of advertising fraud has found a thoughtful opponent in the ...
Clinton Retains Critical Lead In TV Advertising, Stein, Johnson Spend More Than Trump
Red, White & Blog, Philip Rosenstein - Wednesday, August 17, 2016
TV advertising has remained the centerpiece of a political campaign's marketing strategy ...
SourceKnowledge Releases New SaaS Platform For Programmatic Clients
Real-Time Daily, Philip Rosenstein - Thursday, August 11, 2016
SourceKnowledge announced Thursday the release of Engage, its new software-as-a-service (SaaS) platform. ...
Global Ad Buying Trends At Your Fingertips
MAD, Larissa Faw - Wednesday, July 27, 2016
Ever wonder what the most popular pricing model is for ad buyers ...
Ad Buyers Plan To Increase Programmatic TV Spending In 2017
Real-Time Daily, Tobi Elkin - Wednesday, July 20, 2016
A new study by WideOrbit finds that 73% of media buyers expect ...
Fraud Crusader Says Ad Tech Firms, Others, Continue To Profit From Selling Fraudulent Impressions
RTBlog, Tobi Elkin - Wednesday, July 20, 2016
Shailin Dhar is on a crusade of sorts. He's attempting to battle ...
Twitter Continues to Die As Agencies Shift Money To Instagram
Mediapsssst, Richard Whitman - Thursday, June 9, 2016
Overall, social spend is on the rise, with 17% of agencies stating ...
BuzzFeed Declines RNC Ads Over Trump
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, June 6, 2016
So as to distance itself from Donald Trump's racist rhetoric, BuzzFeed is ...
Teads Launches Programmatic Outstream Video Ad Accreditation Program
Real-Time Daily, Tobi Elkin - Monday, June 6, 2016
Video advertising marketplace Teads on Monday announced it's launched a new accreditation ...
Clinton's Ad Strategy Begins By Attacking Trump's Treatment Of Women
Red, White & Blog, Philip Rosenstein - Friday, May 27, 2016
Last week, the pro-Clinton group Priorities USA released two anti-Trump ads focused ...
RNC Reserves $150 Million In Digital Ad Buys
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, May 24, 2016
The RNC is finalizing its largest digital ad buy ever, with $150 ...
Pro-Clinton Super PAC Releases Anti-Trump Ads
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, May 19, 2016
The pro-Hillary Clinton super PAC Priorities USA, has released its first general ...
Time-Based Advertising Is Taking Off
MediaDailyNews, Peter Ryan - Tuesday, May 17, 2016
Neither views nor impressions reflect how much attention is captured by an ...
Programmatic's Unintended Consequence: Ad Blocking
Real-Time Daily, Joe Mandese - Tuesday, May 17, 2016
Is there a connection between the rise of programmatic media-buying and the ...
MRC Accredits Canoe's 'Served Impression' Counts, Validates VOD Ad Currency
Television News Daily, Joe Mandese - Tuesday, May 17, 2016
Canoe, the cable TV industry's ad tech developer, has gotten an important ...
What Some Major Buyers Think Of NewFronts
Around the Net in Video, P.J. Bednarski - Tuesday, May 3, 2016
Four major buyers size up NewFronts; in general, NewFronts is still a ...
BPA Worldwide Extends TAG Certification To AppNexus, Engage:BDR, GumGum And OpenX
Real-Time Daily, Tobi Elkin - Friday, April 22, 2016
BPA Worldwide on Thursday said it certified ad tech providers AppNexus, engage:BDR, ...
Pro-Clinton Super PAC Prepares For Largest Digital Ad Buy Of The 2016 Cycle
Around the Net In Marketing Politics, Philip Rosenstein - Monday, April 18, 2016
Priorities USA, a super PAC supporting Democratic front-runner Hillary Clinton, is gearing ...
Is An RTB Supply Crisis Looming?
Around the Net in Real-Time, Tobi Elkin - Monday, April 18, 2016
reports: "As programmatic has become the buying method of choice ...
NBCU And Vox To Begin Selling Ads On Each Other's Sites
Around the Net in Real-Time, Tobi Elkin - Monday, April 4, 2016
NBCUniversal said beginning this week, it will run custom ad products from ...
Programmatic Was Supposed To Make Things Easier, Wasn't It?
Around the Net in Real-Time, Tobi Elkin - Friday, March 25, 2016
reports on concerns over ad fraud and fragmentation in the ...
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