Garfield at Large
MediaPost Week in Review
The Agency Business
MAD: MediaPost's Agency Daily
Accounts in Review
Out to Launch
People on the Move
Stan Mack's Real Mad
MAD - London
Online Media, Marketing
Daily Online Examiner
Email Marketing Daily
EU Email Marketing Daily
Email Insider Europe
Mobile Shop Talk
Search Marketing Daily
Social Media & Marketing Daily
The Social Graf
Online Media, Marketing
Data & Targeting Insider
Publishing & Publishers
The Daily Blog
Supply Side Insider
& The Media
Audience Buying Insider
Brand and Product Marketing
Thom Forbes: Top of the News
Engage Target Market Newsletters
Industry Sector Newsletters
Marketing Tools & Strategies
2017 Events Calendar
January 17, 2017, DC
Masters of Media Selling
January 18 - 19, 2017, NYC
Online All Stars
January 19, 2017, NY
Agency of the Year
January 25, 2017, NYC
Creative Media Awards
January 26, 2017, New York City
February 22, 2017, ATL
Brand Marketers Summit - Cross-Channel
March 7 - 10, 2017, Austin
OMMA at SXSW
March 11, 2017, TX
March 15, 2017, NY
TV Insider Summit
March 19 - 22, 2017, AZ
April 12, 2017, NYC
Marketing Automotive Awards
April 12, 2017, NYC
Data & Programmatic Insider Summit
April 23 - 26, 2017, FL
Search Insider Summit
April 26 - 29, 2017, FL
May 3, 2017, NYC
IoT Marketing Awards
May 17, 2017, NYC
Email Insider Summit
May 31 - June 3, 2017, FL
Publishing Insider Summit
June 4 - 7, 2017, FL
Email Insider Summit Europe
June 25 - 28, 2017, TBD
Search Insider Summit Europe
June 28 - July 1, 2017, EU
Digital Out of Home Awards
September 19, 2017, NYC
Search Insider Summit
December 7 - 10, 2016, UT
Email Insider Summit
December 4 - 7, 2016, UT
November 17, 2016, CO
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Future of Media
IoT Marketing Forum
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Advertising Week
OMMA at Internet Week
OMMA Audience Buying
OMMA Bots & Chat
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Social Media Insider Summit
Video Insider Summit
Online All Stars (January 19, 2017, NY)
Agency of the Year (January 25, 2017, NYC)
Creative Media Awards (January 26, 2017, New York City)
Appy Awards (March 15, 2017, NY)
Marketing Automotive Awards (April 12, 2017, NYC)
Digital Out of Home Awards (September 19, 2017, NYC)
OMMA Awards (September 26, 2016, NYC)
Become A MediaPost Member
Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
All Member Directory
Manage My Account
Manage My Subscriptions
Feedback Loop (Comments)
About and Contacts
Forgot your password?
Results for ad buys
Adsquare, TabMo Team Up For One-Stop Shop Mobile Advertising
RTBlog, Tobi Elkin - Monday, January 16, 2017
Programmatic mobile is on the move. The goal of the alliance to ...
The Intersection of Technology and Transparency
MAD, Scott Neslund - Wednesday, January 4, 2017
While digital complexity has created a world of new opportunities for brands ...
Is It Time For Programmatic Creative?
Around the Net in Real-Time, Tobi Elkin - Thursday, December 22, 2016
When we talk about programmatic media and advertising, it's usually a discussion ...
Russian Hackers Stole Millions From Video Advertisers, According To White Ops, An Ad Fraud Co.
Around the Net in Real-Time, Tobi Elkin - Wednesday, December 21, 2016
White Ops, an ad-fraud-detection firm, alleges that a Russian hacking operation has ...
nToggle, DataXu Expand Partnership Four-Fold
Real-Time Daily, Philip Rosenstein - Tuesday, December 13, 2016
nToggle, an algorithm-driven bid-screening platform, announced an expanded partnership with DataXu, with ...
Ad Measurement Feuds on Facebook, YouTube Hinge On Code
Around the Net in Real-Time, Tobi Elkin - Thursday, November 10, 2016
The way that Facebook and Google implement tracking code from third-party measurement ...
3 Ad-Buying Fundamentals That Never Change
MediaDailyNews, Stanley Federman - Friday, October 21, 2016
In the rush to use data to automate and ease ad planning ...
The Trade Desk Opens Up
Programmatic Insider, John Motavalli - Wednesday, October 19, 2016
The Trade Desk's IPO provides a unique opportunity to see both how ...
Achieving Scale, Improving Efficiency Factors In LinkedIn's Segue To Programmatic
Around the Net in Real-Time, Tobi Elkin - Thursday, September 29, 2016
In an interview with eMarkteter's Maria Minsker, LinkedIn's Russell Glass, head of ...
Dentsu Reports 633 'Suspicious' Ad Transactions Affecting 111 Clients
MAD, Steve McClellan - Friday, September 23, 2016
The Tokyo-based holding company is still investigating but said some of the ...
Miscalculations From Facebook, Dentsu Could Force Ad Industry Change
MediaDailyNews, Laurie Sullivan - Friday, September 23, 2016
The need for greater transparency and accountability hit the advertising industry Friday ...
Programmatic TV Growing, But A Number Of Barriers Stand In Its Way
Real-Time Daily, Philip Rosenstein - Thursday, September 1, 2016
The programmatic TV (PTV) ecosystem is growing, but a 4C white paper ...
Clinton To Air Ads In Arizona On Friday
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, September 1, 2016
The Clinton campaign will start airing anti-Trump ads in Arizona on Friday, ...
Donald Trump Launches New $10 Million Ad Buy
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 29, 2016
With a new ad focusing on the economy, the Donald Trump campaign ...
Trump's Digital Game Begins, Clinton Campaign Among Most Digitally Sophisticated
Red, White & Blog, Philip Rosenstein - Friday, August 26, 2016
Campaigns have invested heavily in digital advertising in the 2016 cycle. While ...
Ad Fraud Is Forcing Marketers To Enhance Their Buying Strategies
Real-Time Daily, Philip Rosenstein - Monday, August 22, 2016
The problem of advertising fraud has found a thoughtful opponent in the ...
Clinton Retains Critical Lead In TV Advertising, Stein, Johnson Spend More Than Trump
Red, White & Blog, Philip Rosenstein - Wednesday, August 17, 2016
TV advertising has remained the centerpiece of a political campaign's marketing strategy ...
SourceKnowledge Releases New SaaS Platform For Programmatic Clients
Real-Time Daily, Philip Rosenstein - Thursday, August 11, 2016
SourceKnowledge announced Thursday the release of Engage, its new software-as-a-service (SaaS) platform. ...
Global Ad Buying Trends At Your Fingertips
MAD, Larissa Faw - Wednesday, July 27, 2016
Ever wonder what the most popular pricing model is for ad buyers ...
Ad Buyers Plan To Increase Programmatic TV Spending In 2017
Real-Time Daily, Tobi Elkin - Wednesday, July 20, 2016
A new study by WideOrbit finds that 73% of media buyers expect ...
Fraud Crusader Says Ad Tech Firms, Others, Continue To Profit From Selling Fraudulent Impressions
RTBlog, Tobi Elkin - Wednesday, July 20, 2016
Shailin Dhar is on a crusade of sorts. He's attempting to battle ...
Twitter Continues to Die As Agencies Shift Money To Instagram
Mediapsssst, Richard Whitman - Thursday, June 9, 2016
Overall, social spend is on the rise, with 17% of agencies stating ...
BuzzFeed Declines RNC Ads Over Trump
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, June 6, 2016
So as to distance itself from Donald Trump's racist rhetoric, BuzzFeed is ...
Teads Launches Programmatic Outstream Video Ad Accreditation Program
Real-Time Daily, Tobi Elkin - Monday, June 6, 2016
Video advertising marketplace Teads on Monday announced it's launched a new accreditation ...
Clinton's Ad Strategy Begins By Attacking Trump's Treatment Of Women
Red, White & Blog, Philip Rosenstein - Friday, May 27, 2016
Last week, the pro-Clinton group Priorities USA released two anti-Trump ads focused ...
RNC Reserves $150 Million In Digital Ad Buys
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, May 24, 2016
The RNC is finalizing its largest digital ad buy ever, with $150 ...
Pro-Clinton Super PAC Releases Anti-Trump Ads
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, May 19, 2016
The pro-Hillary Clinton super PAC Priorities USA, has released its first general ...
Time-Based Advertising Is Taking Off
MediaDailyNews, Peter Ryan - Tuesday, May 17, 2016
Neither views nor impressions reflect how much attention is captured by an ...
Programmatic's Unintended Consequence: Ad Blocking
Real-Time Daily, Joe Mandese - Tuesday, May 17, 2016
Is there a connection between the rise of programmatic media-buying and the ...
MRC Accredits Canoe's 'Served Impression' Counts, Validates VOD Ad Currency
Television News Daily, Joe Mandese - Tuesday, May 17, 2016
Canoe, the cable TV industry's ad tech developer, has gotten an important ...
Page 1 of 46.
Next Articles »
All Archives >
Privacy/Terms & Conditions
©2017 MediaPost Communications. All rights reserved.
1460 Broadway, New York, NY 10036
tel. 212-204-2000, fax 917-591-3261,