- Yandex Severs Ties With Russia For $5.2B
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
Yandex NV has agreed to sell its assets in the country ...
- Super Bowl Price Soars 11% To $6.47M Per :30
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Pricing for national TV 30-second commercials for this year's Super Bowl ...
- Amazon Debuts Conversational AI Shopping Assistant As Ad Sales Climb
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Amazon announced its new generative AI-powered conversational shopping assistant Rufus Thursday ...
- Built For The Media-Buying Executive
Search & Performance Insider, Laurie Sullivan - Tuesday, January 30, 2024
I began covering market intel/measurement tech firm Skai as Kenshoo when Aar ...
- U.S. Marketers Missing Ad, Branding Benefits Of Privacy Regulations
Data & Programmatic Insider, Laurie Sullivan - Monday, January 29, 2024
Companies have made moves to protect consumer data, but marketers have n ...
- Search Gets Buried In Hints Of Commerce Ad Budget Increases
Search & Performance Insider, Laurie Sullivan - Friday, January 26, 2024
A new study by Mrge, a global platform for commerce advertising, defin ...
- Walmart's Real-Life Ad Fairytale Began In 2023
Search & Performance Insider, Laurie Sullivan - Thursday, January 25, 2024
Tinuiti's report found that three-quarters of all Walmart's search ad clicks we ...
- Alphabet's Moonshot X Lab Cuts Staff In A Push To Secure Investments
MediaDailyNews, Laurie Sullivan - Monday, January 22, 2024
Alphabet will adopt a new structure for its X division, an R& ...
- Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, Brands
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google seems to be less invested in client performance and instead focus ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, Social
Television News Daily, Wayne Friedman - Monday, January 15, 2024
CTV will see weak "performance" metrics, especially when it comes to i ...
- Google, Bing Under Fire For Serving AI Deepfake Porn In Some Search Results
MediaDailyNews, Laurie Sullivan - Friday, January 12, 2024
Bing, Google, and DuckDuckGo search engines are under fire for serving nonconsensu ...
- Google ML Needs A 'Learning Phase' Reboot
Search & Performance Insider, Laurie Sullivan - Friday, January 12, 2024
"If it gets stuck in the learning phase, it's like a hamst ...
- Disney Adds Measurement Partners, Debuts Shoppable Ads
Search & Performance Insider, Laurie Sullivan - Wednesday, January 10, 2024
Unilever has joined Disney as part of the beta program to dri ...
- Eroding Trust Changing Influencer Status, Reddit Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
"We've been dominated by search algorithms and influencers, but consumers have start ...
- Where 6M Pieces Of Content Got Attention
Search & Performance Insider, Laurie Sullivan - Wednesday, January 10, 2024
NP Digital analyzed which content got the most attention across six soci ...
- Transition To Cookieless Advertising Fraught With Psychological Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
Attribution and measurement will look very different in a cookieless world, b ...
- Microsoft Expands Omnicom, Automotive, AI Collaborations At CES
Search & Performance Insider, Laurie Sullivan - Tuesday, January 9, 2024
Several announcements at CES will change the way advertisers work with Microso ...
- Only A Third Of Ad Execs 'Knowledgeable' About Programmatic Buys
MediaDailyNews, Joe Mandese - Sunday, January 7, 2024
The just-released study, fielded late last year by the ANA, shows whe ...
- Instacart Announces Rollout Of Ads To The Cart At CES
MediaDailyNews, Laurie Sullivan - Monday, January 8, 2024
Del Monte Foods, Dreyers, and General Mills are participating in the rollo ...
- AI Agent Ad Buys To Top $1B This Year, $7B Next
MediaDailyNews, Joe Mandese - Friday, January 5, 2024
"We estimate Snap will generate $234 million from 'My AI' sponsored lin ...
- Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, January 4, 2024
IAS has released a new metric dubbed "quality attention," which integrates med ...
- Total November TV Ad Volume Sinks, But Streaming Grows
Television News Daily, Wayne Friedman - Wednesday, January 3, 2024
Total linear/CTV ad inventory was down 5% in November vs. a ye ...
- Cookie Price Inflation On The Way
Data & Programmatic Insider, Laurie Sullivan - Tuesday, December 26, 2023
Cookie deprecation is finally happening -- which means traditional measurement standards wi ...
- What IAB Tech Lab's Katsur Predicts Next For Media
Media 3.0, Laurie Sullivan - Tuesday, December 26, 2023
IAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- The Countries Contributing Most To Ad-Tracker Increases This Year
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Data suggests the share of ad-tracking requests in user traffic worldwide ro ...
- Terms Of The SERP
Search & Performance Insider, Laurie Sullivan - Friday, December 22, 2023
A new search engine results page (SERP) is coming, and it wi ...
- Google Expected To Restructure Ad Sales Unit
MediaDailyNews, Laurie Sullivan - Wednesday, December 20, 2023
Google plans to further consolidate staff through possible layoffs and to reassi ...
- Attention Metrics: Media & Sports, Health & Pharma, Education Score Highest, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, December 19, 2023
DoubleVerify released its first global report on attention metrics and how ...
- When Algorithms And Data Make More Ad-Buying Decisions
Data & Programmatic Insider, Laurie Sullivan - Monday, December 11, 2023
How will marketers get more performance from the $88 billion spent ...
- X Attempts To Win Back Advertisers With 'Q5' Opportunities
MediaDailyNews, Colin Kirkland - Friday, December 8, 2023
X is promoting new ad opportunities in the elusive "Q5" from mid-Decemb ...