- Google: How Much Energy AI Uses
MediaDailyNews, Laurie Sullivan - Friday, August 22, 2025
Advertisers concerned about using too much energy or harming the environment throu ...
- Meta Unveils AI Ad Features Built For Holiday Rush
MediaDailyNews, Colin Kirkland - Friday, August 22, 2025
This holiday season, brands can expect new ways to work with creato ...
- NFL Looks To Continue Scoring Higher Brand Outcomes: EDO
Television News Daily, Wayne Friedman - Thursday, August 21, 2025
NFL ads were 19% more effective in business outcome results than t ...
- AI Rips Away Manual Language Targeting From Google Ads, More To Come
Performance Marketing Insider, Laurie Sullivan - Monday, August 18, 2025
Google's significant changes to language targeting settings in Google Ads search campaig ...
- Netflix Wraps Upfront With 'Doubled Commitments'
Television News Daily, Wayne Friedman - Thursday, August 14, 2025
Netflix said its results were in line with expectations. Growing brand categori ...
- Prime-Time Upfront +5% To $31B, CPMs Drop
Television News Daily, Wayne Friedman - Wednesday, August 13, 2025
Streaming platforms grew 17.9% to $13.2 billion vs. a year ago, whi ...
- GitHub CEO Departs, Microsoft Puts It Under CoreAI
MediaDailyNews, Laurie Sullivan - Monday, August 11, 2025
GitHub CEO Thomas Dohmke has resigned and with his departure, Microsoft pla ...
- Musk Accuses Apple Of Antitrust, Threatens xAI Will Take Legal Action
MediaDailyNews, Laurie Sullivan - Monday, August 11, 2025
Elon Musk is accusing Apple of an "antitrust violation" for allegedly favori ...
- AppLovin's Adjust Data Shows AI Changing In-App Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 8, 2025
The combination of AI in shopping apps lets brands key into behavior ...
- Google Performance Max Gains Controls, Insights
Performance Marketing Insider, Laurie Sullivan - Thursday, August 7, 2025
Several Performance Max updates aim to boost performance and streamline ad managemen ...
- Yelp Co-Branded Ads Help Localize National Brands
MediaDailyNews, Laurie Sullivan - Wednesday, August 6, 2025
Yelp launched an ad unit that lets national brands like Pepsi a ...
- Snowflake Ventures, Capital One Ventures Invest In Agentic AI Unicorn
MediaDailyNews, Laurie Sullivan - Monday, August 4, 2025
The venture arms aims to build an agentic marketing platform called ...
- Amazon Alexa+ Ads Will Test Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 4, 2025
Conversational search will change Amazon Alexa+ into more of an AI-based sear ...
- OpenAI Flips Switch After Google Indexes Private Chats In Search
MediaDailyNews, Laurie Sullivan - Friday, August 1, 2025
Chatbot users have discovered that every question asked and every response giv ...
- Paramount Labels Upfront 'Consistent,' Says Streaming Represented 30%
Television News Daily, Wayne Friedman - Friday, August 1, 2025
During its Q2 earnings phone call with analysts, the company said spor ...
- Microsoft, Google, IAS Enforcing AI Ethics
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
As platforms built on AI continue to write, rewrite and build everythi ...
- Microsoft AI Supercharges Revenue, Up 18% To $76.4B
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Profits for Microsoft's Q2 2025 calendar year soared as revenue from i ...
- Amazon, Shopify Seen Using Code To Block AI Agents
Performance Marketing Insider, Laurie Sullivan - Thursday, July 31, 2025
Amazon, Shopify and other marketplaces have been spotted by tech experts embeddi ...
- IAB: Retail Commerce Media To Drive $74B Ad Spend In 2026
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
As businesses turn to commerce media to generate new revenue streams, enhan ...
- Amazon Turns Off Google Shopping Ads
MediaDailyNews, Laurie Sullivan - Sunday, July 27, 2025
While Amazon has slowly reduced its presence in Google Shopping during t ...
- YouTube Sees Gains From Strong Ad Spend
MediaDailyNews, Laurie Sullivan - Wednesday, July 23, 2025
Alphabet reported total revenue of $96.43 billion for Q2 - up 1 ...
- AI Agents Threaten DSPs, Microsoft Sees Incompatibility
MediaDailyNews, Laurie Sullivan - Tuesday, July 22, 2025
An advertising and marketing expert argues that AI will interrupt basic programmat ...
- Fox Posts 'Double-Digit' Upfront Sales Hike
Television News Daily, Wayne Friedman - Monday, July 21, 2025
Fox has completed its 2025-26 upfront with "double-digit" ad sales gains acro ...
- Streaming Upfront Ad Update: Now At 50% Plus Share?
TV Watch, Wayne Friedman - Friday, July 18, 2025
IPG Mediabrands' global chief negotiations office Dani Benowitz said half or mo ...
- NBCU Wraps Upfront: Broadcast Rose 15%, Peacock Jumped 20%
MediaDailyNews, Wayne Friedman, Joe Mandese - Tuesday, July 15, 2025
NBCU said it has wrapped its 2025-26 upfront season, omitting a discre ...
- Google Pays $2.4B To License AI Startup Tech - Stuff Movies Are Made Of
Performance Marketing Insider, Laurie Sullivan - Monday, July 14, 2025
Google stepped into the AI acquisition race Friday by agreeing to p ...
- Programmatic Tool Protects Brands From Safety, Suitability Risks, Firm Says
Publishers Daily, Ray Schultz - Saturday, July 5, 2025
Assembly Control is designed to ensure more responsible programmatic buying. ...
- Holiday Media-Buying Strategies Will Look Different This Year
MediaDailyNews, Laurie Sullivan - Thursday, June 26, 2025
If advertisers want to connect with consumers this holiday season based ...
- Complex Questions Produce More CO2 From Chatbots, Study Finds
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
The more an AI model thinks, the more carbon it emits, ...
- Google Expands Commerce Media, Adds AI Tools
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
Google's expanded commerce media suite gives brands and retailers AI-powered tools acro ...